strategic tool. The second section highlights the importance of packaging and its effect on consumer behavior. It also highlights the growth of green packaging the world over and possible effects on consumers and marketing. It touches on sources of competitive advantage and generic competitive strategies. The consumer decision making process and is highlighted. This chapter also highlights strategy and ethical behavior. Global trends and emerging challenges are also discussed. Competitive advantage According
marketing on Consumer behaviour in Rajasthan Dr. Bhumija Chouhan Dr.Kapil Khatter, Jt. Supervisor Hans Kumar Sharma Associate Professor, Associate Professor, Jt. Supervisor. Research Scholar, Management, Supervisor, IIM, Jaipur. Jagannath University, Jaipur. Jagannath University, Jaipur. Abstract: The main purpose of this paper is to review the literature of impact of e-marketing on consumer buying
The theoretical overview presented leads us to the research question of this study: The impact of Corporate Social Responsibility on Consumer Behavior –consumer Loyalty in China In order to answer this question, we take the final step in examining the relationship between perceived CSR and the antecedents of customer loyalty. Next, we propose four hypotheses based on current research that we will test. 2.10.1.1 CSR and Trust According to Bhattacharya & Sen (2003), strong customer-company relationships
Human beings are communal and nowadays, consumers play a part in variety of activities, from consuming content to sharing information, experiences, opinions, and involved in discussion with other consumers online (Heinonen, 2011). Today, with the development of Internet, online social networks have become significant communication channels and also virtual societies have emerged. Online world has become a new kind of social communication, connecting people to diversity of online communities has been
the buying behavior of people in a given social class is similar. In this way marketing activities could be tailored according to different social classes. Here we should note that social class is not only determined by income but there are various other factors as well such as: wealth, education, occupation etc. 2. Social Factors Social factors also impact the buying behavior of consumers. The
for all dependent variable and independent variables that will support this research. The dependent variable in this research is online consumer behavior. For this research there are three independent variables used to test the dependent variable, which is security & trust, price and convenience. 2.2 Consumer Behavior According to Solomon (1998) Consumer behavior is the study of the processes involved when an individual selects, purchases, uses or disposes of products, services, ideas, or experiences
is the paid form of communication to influence the targeted consumers in effective and efficient manner towards specific products and services (Haron,Queshi and Nisar 2010) It should be observed that for any promotional activity to be called advertisement, it must be paid for. In the real sense, it is the method used by companies to create awareness of their products, as well as making new products known to the new and potential consumers (Sivanesan, 2014). More so, advertising as a promotional tool
REVIEW OF LITERATURE Consumer decision making process has long significant interest to researchers. Beginning about 300 years’ back early economist analysts, led by(Nicholas Bernoulli John von Neumann & Oskar Morgenstern), begun to analyze the principle of consumer decision making. (Richarme 2007) This early work moved toward the subject from an economic viewpoint, and concentrated exclusively on the demonstration of purchasing behavior. (Loudon & Della Bitta 1993) The most predominant model from
studies regarding customer behavior towards Mobile Phone purchasing. Based on this researcher can get an idea about how previous studies conducted and what the findings are of those studies. Theories Consumer behavior Consumers make many buying decisions every day, and the buying decision is the focal point of the marketer?s effort. Most large companies engage in research activities on consumer buying decisions in great detail to answer questions about what consumers buy, where they buy, how and
Abstract Consumer Behavior is a process which an individual able to select, buy, use and perceive the quality of the goods and services. The quality of the goods and services will affect the satisfaction of their needs and wants. Consumer Behavior also seen as the action that will be taken and they motives of the actions in the marketplace. However, consumer behavior play an important role in the current society as it able to let people understand their actual motives of consuming an item. Some researchers