Brand Loyalty is very important because it builds within the consumer’s mind the thought that their product has the desired qualities and therefore become the foundation for future buying behavior. Additionally, the loyal customers channelise themselves by quotes like “I feel an attachment and connection with this brand.”, “I am willing to pay a generous amount of money for this brand.”, “I can advocate this brand to others.” Even though mobile phones have turn into a primal part of an individualized
CHAPTER ONE 1.1 Background to the Study Branding has become one of the most important strategic tools since its inception and adaptation. Branding has been applied to all kinds of commodities, institutions, personalities, and pets among others due to its effectiveness and contribution to the bottom line. Over a period of time most brands lose their relevance in the eyes of their consumers in particular and market in general. This brings to bear the role of rebranding either the product or organisation
terms like productivity, efficient services and consumer satisfaction have become the echoing words in the organisational structure that requires extra attention from the employer’s and company’s end. In order to survive in the competitive business environment organisations have to concentrate upon strengthening their consumer’s satisfaction strategies for ensuring consumer loyalty in the long run of business. It is an evident fact that consumers have become the centre of attraction for businesses
the consumer buying decision process. In this stage, consumer accesses whether he or she is satisfied or dissatisfied with the purchase of Xiaomi Mi 4. Consumer will evaluate the adequacy of the product with his original needs whether he or she has made the right choice on buying the product. Consumer will feel either a sense of satisfaction for the product, or on the contrary, a sense of disappointment if the product has fallen far short of expectations. If the consumer is satisfied
Later, Oliver (1999) argued that brand loyalty involves four phases formed in a progressive manner in the order of cognitive loyalty, affective loyalty, conation loyalty, and action loyalty. Cognitive loyalty refers to the loyalty which is largely influenced by the consumer’s evaluative response to an experience. Here, consumers relatively evaluate the product and its price. Similarly, affective loyalty is a favorable attitude towards a specific brand exhibited through
the market where retailers adopted drop-shipping model: Greater product variety Higher ratio of retailers to wholesalers Products those are large or heavy relative to their value Product variety creates a rationale for drop shipping because in case of variety specific demand, it is very costly to maintain the appropriate inventory mix at the retail store. Also savings can be realized if large products are delivered via drop-ship model as physically bringing the heavy products from wholesaler
In the domain of consumer internet behavior, the current literature is predominantly concentrated in the factors affecting the consumers’ willingness to shop on the internet. Consumers’ attitude towards web-based shopping is predictive of online consumer behavior and their purchase decision. Based on an open-ended survey of 220 shoppers, (Jarvenpaa & Todd, n.d.) identified the salient factors, through customer-centered view, affecting the attitude towards online shopping. They proposed a model including
brand names consumer perceived the quality of the quality of the product and consumer has more knowledge about the brands. In Decision Making Process Brand Play a Vital role. In 2003 Cravens And Piercy emphasis that Companies Identifies the conditions under which consumer make their decisions. In 2003,Mohd. Alamgir, Mohd. Shamsuddoha was conducted a study on car buyers in which they find out the impact of brand name on the decision making. They found that in case of car the consumers are highly preferred
the company, and that may very well be true, but nevertheless something more and more consumers look into when purchasing products. “Corporate social responsibility: Doing the most good for your company and your cause” (Kotler & Lee, 2008) By investing in Corporate Social Responsibility a brand can achieve improved name recognition, where consumers will start to connect your brand with a cause, and if the consumer also supports this cause, they may be more likely to purchase
satisfaction and loyalty whereas research conducted by (savidas and baker-prewitt) found no relationship between satisfaction and loyalty. At the same time, some research has indicated that the customer may be satisfied but might not be the one who engages in frequent repurchase thus making the relationship between satisfaction and equity weak. Others have noted a weak correlation. However, the majority are of the opinion that satisfaction is a necessary but not sufficient condition leading to loyalty and repurchase