Political Marketing Planning Process (Baines et.al.) A large number of political parties are now beginning to understand the requirement of a proper marketing concept in political and electoral planning and are constantly bringing in more and more marketing firms to assist them in running their political campaigns. Emergence of Political marketing: An efficient political marketing planning strategy was earlier believed to be just a communication process between voters and political firma and it neglected
According to this position, politics is mostly about various discursive practices (talks, arguments, debates over this or that political concept), whereas the material side of politics (corporeal experience, media technologies) is pushed to the margins. However, I think that the case of Podemos, which widely uses different media and has the Indignados experience as its background, prompts
Political trust Trust in political system of a society is “political trust”. Political trust is related to general social trust. It means that civic engagement and interpersonal trust contribute to overall social and political trust (Castells, 2009, p. 287). Political trust is happened in two levels: macro-level trust or “organizational political trust” that is the trust of citizens in government policies and micro-level trust or “individual political trust” that is the trust of citizens in individual
Liberalism is a political philosophy founded on concepts of equality and liberty. It is based on the desire for an open-minded, tolerant and free society, where humans are rational, where every person is important and judged based on his own person not on his blood relations. These days, our society sees several changes. Each political party has its own point of view and chooses either to adopt or refute it. Liberal political parties choose to defend laws that allow civil marriage, women empowerment
Many Policy analysts have devised different theories, models and concepts which assist them in understanding and analyzing the different components of the policy making and decision making processes. These theories and models play a very vital role in studying the public policy and suggesting the explanations for a particular policy action. These models set a guideline and road map for the policy makers and tell them where and how they want to proceed with a particular objective. Models also facilitate
Introduction The consequences of a dominant party system for the successful consolidation of democracy, has always been an issue of interest amongst political scientists in democracies all over the world. In a situation whereby one political party dominates the political landscape and faces little prospect of defeat in the general elections, then concerns always arise surrounding the possibility of declining government response to public opinion, loss of accountability and the overall destruction
affluent and indigent continues to grow with passing of each day. Nyerere and other African leaders fought for this disparity with the goal of achieving a society where everyone has equal opportunities. This goal led Nyerere to come up with Ujamaa. The concept of Ujamaa was formed of social and economic development policies in Tanzania after
Habermas suggests the EU’s transformation from a pre-dominantly monetary to a truly political union. While the nation-states will maintain their independence, their national citizens must also begin to think of themselves as European citizens and hence adopt a dual role of belonging. Focusing on the chapters “The Lure of Technocracy,” “European Citizens and European Peoples,” and “The Dilemma Facing the Political Parties,” I argue that Habermas’ vision of a future European Union has four main limitations:
A great number of studies have explored electoral violence and linked it to other related concepts such as democracy and voting behavior. Moreover, most published works are case studies of various countries specifically in Africa andn Asia. These case studies that contributed most to the literature identifies the causes as well as the effects of electoral violence. Also some scholars provided strategies to mitigate the problem. A great chunk of literature that examines electoral violence have been
mediation is an ‘extension of the negotiation process whereby an acceptable third party intervenes to change the course or outcome of a particular conflict’. (Bercovitch, 2012). The article is well-organized and gives a broad understanding of the process and the factors that might affect the outcomes of mediation. Bercovitch concludes that the effectiveness of this process depends on the parties, their political system and previous relations, the character of their conflict in terms of timing and