(1972:3) states that development in human society is a many-sided process. At the level of the individual, it implies increased skill and capacity, greater freedom, creativity, selfdiscipline, responsibility, and material well-being’. Mkandawire and Soludo, eds. (1998) stated that ‘the turn of the millennium, Africans must take a long and hard look at their development problematic because, in the end, only Africans can develop Africa’. According to Nyerere, in his book, UJAMAA:
INTRODUCTION The global community has been increasingly associating media with being part and parcel of the society. W. JEFFRES stated that people get most of their knowledge about current events through mass media, in addition to political campaigns. In fact, once people finish their formal schooling, they become depend on the media for updating knowledge about
Seemingly, the adoption of the systems of government including elections did not match African interests from the very beginning of independence as can be observed in Nyerere’s statement from Mwipopo (2011) “the first President of Tanzania argued that, in contemporary Africa, multiparty system had no reason to exist. According Mwalimu Nyerere, unique African societies did not need multi-party system”. This is an indication that elections accruing from the same were also not desirable and hence how