DONE 6.8.17 / 2PM Tanya Chhabra Read research paper on Tata tea 8.8.17/ 11pm Muskan Kandoi Read research paper on Hindustan Unilever 9.8.17/ 2:30pm Tanya Chhabra Read research paper on Ford Motors 9.8.17/ 6 pm Gunjan Panjabi Read research paper on Pepsi 10.8.17 / 8 pm Aishwarya Kori Read research paper on Sunsilk 11.8.17/ 11pm Muskan Kandoi Read research paper on Coca Cola 12.8.17/2pm Gunjan Panjabi Read
This research paper will trace Coca-Cola’s advertising. Coca-Cola (Coke) is a carbonated soft drink brand, created in 1886, that has steadily grown into one of the world’s most valuable and recognisable brands. It has been recognised as the 3rd most valuable brand by Interbrands in 2015, ranking far above their main competitor Pepsi (ranked 24th). It has been officially available in all countries except North Korea and Cuba. (Hebblethwaite, 2012) There have been a total of 12 variants other than
warehouse, logistics, sales, and use. And for packaging contains, protects, preserve, transports, informs, and sells. And another meaning, Packaging is the process of a enclosing, or containing the product in bottles, plastic bags, wrappers, lubes, paper cartoons and boxes. For the purpose of displaying useful information regarding the product, its, contents, weight, size, price, constituents, usage for necessary instruction about the usage of
consumer’s perception about the aerated drinks and can thus plan out their strategies to influence the customer perception. Aerated drinks segment include all carbonized drinks such as Coca Cola, Pepsi, Sprite, ThumsUp etc. The study makes an attempt to understand people’s preference related to drinks. For this research demographic
themselves from others in the same marketplace. The most classic illustration of this is the case of Coca-cola and Pepsi - two famous enterprises in the global beverage industry. Established later than Coca-cola nearly a decade, Pepsi Company attempted to distinguish itself from its primary competitor by choosing blue as the dominant color for its logo which is apparently opposite the color red of Coca-cola trademark (Labrecque & Milne
Coca Cola introduced a limited number of vending machines in Helsinki, Finland whereby customers could purchase their drink via text message. This innovation brought by Coca Cola is considered the first example of mobile payments. Subsequently, the idea of using mobile features for financial transactions has emerged. As a matter of fact,
energy drinks should bear labels stating their caffeine content and warning of their potential health problems. Although some drinks, like Red Bull®, contain moderate amounts of caffeine, others were shown to be equivalent to more than 14 cans of Coca Cola®.(Johns, 2008) This actually supports the view about the danger of fast heartbeats and instances of nausea and dizziness due to excessive consumption of these energy
INTRODUCTION Business gradually more finds that they have to rely on efficient supply chains, or system, to effectively compete in the worldwide market and network economy. Through the precedent decades, globalization, outsourcing and information knowledge have facilitate many group, example as Dell and Hewlett Packard, to effectively operate solid joint supply networks in which every specialized company partner focus on simply a few key strategic actions (Scott, 1993). so, the choice of an internal
(PopHistoryDig.com) tellingly exposes that Madonna’s first real controversy, the video clip ‘Like a Prayer’ that brought her global fame, was part of a television commercial campaign. As he sums it up, in the late 1980s, the two major soft drinks companies, Coca-Cola and Pepsi were engaged in a competition to reach millions of customers in soft-drink consuming. They thought it is an effective way to promote soft-drink consumption by hiring performer artists in television advertisements. Pepsi contracted music
ends up in dumps or incinerators, releasing carcinogens and other toxins that cause cancer in the environment. While waste management is a major issue, it is also a great opportunity in India. According to a report published by the NOVONOUS Market Research Firm, the waste management market in India will have a value of $ 13,620 million in 2025. With the Swachh Bharat Mission aimed at more public-private partnerships with new companies and NGOs Working in this field, it is estimated that the national