LITERATURE REVIEW This chapter will contain a review of the platform architecture for mobile development, a review of existing mobile Wallet applications, and a review of existing retail shopping applications. Mobile phone usage has increased tremendously over the past few years and there are 3.5 times more mobile phones than PC’s (Gandhewar, 2010). Mobile phones are not just used for conventional purposes like texting or calling, phones are used for other purposes like entertainment, gathering
A Literature review On Impact of E marketing on Consumer behaviour in Rajasthan Dr. Bhumija Chouhan Dr.Kapil Khatter, Jt. Supervisor Hans Kumar Sharma Associate Professor, Associate Professor, Jt. Supervisor. Research Scholar, Management, Supervisor, IIM, Jaipur. Jagannath University, Jaipur. Jagannath University, Jaipur. Abstract: The main purpose of this paper is to review the literature of
2.0 Literature Review of E-commerce The literature review will be based on e-commerce as a whole and as you go further in the literature review, you’d find more detailed review on mobile commerce and smart phone consumer behavior in relation mainly with businesses and then look into elements like entertainment, research and studies, and many other elements of e-commerce. E-Commerce Selling and purchasing transaction via internet is what classified as e-commerce. E-commerce involves marketing, sales
perceived risk in online shopping. Introduction Online shopping is an E-commerce business that rapidly growth in Malaysia. In fact, it has high rates of Internet usage. There are 15.3 million online shoppers and 62 percent of them use mobile devices such as laptop, Ipad, mobile phone to shop
Introduction The word prostitution has different origins and meanings regarding context and languages. Most commonly considered meaning of prostitution is linked with sex, prostitution means being indulged in activity of sex for payment. In other words when someone gives his or her body to others for the sake of money, then the individual is indulged in prostitution. Person who is involved in prostitution is called prostitute. Prostitution does not only relate to involvement of female in sexual
issues like transaction procedures, technical protection, perceived security, and usage of electronic payment systems, etc., are challenges faced due to the adoption of electronic payment systems. However, the internet is not under any human control and is an open network through which transaction takes place, so it is vital that the technology supporting electronic commerce and electronic payment systems be impervious to security attacks. In this regard, this study is done to understand customers’
E-commerce is relatively a novel concept. It is, at present, heavily leaning on the internet and mobile phone revolution to fundamentally alter the way businesses reach their customers. While in countries such as the US and China, e-commerce has taken significant strides to achieve sales of over 150 billion USD in revenue, the industry in India is,
In this paper a framework for theorizing about mobile learning to complement theories of formal and informal learning are presented. As such, activity theory will form the main theoretical lens through which the elements involved in formal and informal learning for mobile learning will be explored, specifically related to context-aware mobile learning application. The author believes that the complexity of the relationships involved can best be analyzed using activity theory. Activity theory, as
from Voice Data Fone, chosen by the company to “reflect the provision of voice and data services over mobile phones.” It had agreed to acquire a controlling interest of 67% in Hutchison Essar Limited (Hutch) for US$11.1 billion. At the same time, it agrees to sell back 5.6% of Airtel stake back to the Mittals. Vodafone retained 4.4% stake in Airtel. Vodafone is the world’s leading international mobile communications company. It now has operations in 25 countries across 5 continents and 40 partner networks
Literature Review What? An introduction to Fashion ecommerce in India, factors affecting it, how important it is for people in India? What is my understanding of it? Fashion ecommerce in India started Why? The market size of fashion ecommerce in India is expected to be $15 billion in the next five years. (Source - http://economictimes.indiatimes.com/industry/services/retail/indias-multi-billion-dollar-e-commerce-battle-between-amazon-flipkart-and-snapdeal-heats-up/articleshow/48354243.cms )