ICRO ECONOMIC REPORT
TOPIC: PEPSI
GROUP MEMBERS:
1.) Aishwarya Kori
2.) Gunjan Panjabi
3.) Muskan Kandoi
4.) Tanya Chhabra
Contributions:
1.) Aishwarya Kori :
Researched about the competitors of Pepsi, and did 10% of the typing. 2.) Gunjan Panjabi
Researched about Demand of Pepsi in the last 5 years and goals of the firm
3.) Muskan Kandoi
Researched about history and background, and did 60% of the typing.
4.) Tanya Chhabra
Researched about determinants affecting demand of Pepsi, did 30% of the typing.
DIARY ENTRY
DATE/TIME NAME WORK DONE 6.8.17 / 2PM Tanya Chhabra Read research paper on Tata tea 8.8.17/ 11pm Muskan Kandoi Read research paper on Hindustan Unilever 9.8.17/ 2:30pm Tanya Chhabra Read research paper on Ford Motors 9.8.17/ 6 pm Gunjan Panjabi Read research paper on Pepsi 10.8.17 / 8 pm Aishwarya Kori Read research paper on Sunsilk 11.8.17/ 11pm Muskan Kandoi Read research paper on Coca Cola 12.8.17/2pm Gunjan Panjabi Read…show more content… Assets were sold and Roy C. Megargel bought the Pepsi trademark. He was unsuccessful, and soon Pepsi's assets were purchased by Charles Guth, the President of Loft, Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula. On three separate occasions between 1922 and 1933, The Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company, and it declined on each