Cmis Model

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COMPREHENSIVE MODEL OF INFORMATION SEEKING (CMIS). The Comprehensive Model of Information Seeking (CMIS), is a model that was developed by Thomas Johnson in 1987. According to Johnson & Meischke, (1993), CMIS was developed to focus on health-related information, specifically, breast cancer-related information and to illustrate the causal structure of the information seeking process for breast cancer-related information among women. There are seven factors grouped under three elements in the model which are antecedent factors, information carrier factors and information seeking actions, (Johnson & Meischke, 1993; Johnson et al., 1995). The researcher believes that information seeking action is influenced by health-related factors (antecedent…show more content…
The fundamental process of this model flows from left to right. According to Johnson, (1997), the antecedents consist of a) information seeker's demographics in terms of age, gender, education and socioeconomic status, b) the information seeker's experience with cancer, c) the salience of information in terms of personal significance of health, relevance and applicability and d) beliefs in which the information seeker's belief towards the subject area and also the person's abilities, (preventive measure towards cancer can be taken). The second element of CMIS according to Johnson, Meischke, (1993), is the information carrier factors which explains how the information source is being distributed to the information seekers and is determined by how important and relevant it is to the information seekers. information carrier. The third element is information seeking actions, that consist of three dimensions which are the method of information seeking, the scope of the information being read and depth of the readership of the information seeker towards the subject, (Johnson & Meischke, 1993). WILSON INFORMATION SEEKING MODEL 1996…show more content…
According to the researcher, the uses and gratification is "the social and psychological origins of needs which generate expectations of mass media and other sources, which result in differential patterns of media exposure (or engagement in other activities) causing the need for gratification and other consequences, which mostly consist of unintended ones, (Katz, Blumler &Gurevitch , 1974). According to The Pew Internet & American Life Project, the research had suggested that health seekers are motivated to seek out information online relating to action they make need in order to understand a specific medical issue (Fox, 2005). The uses and gratification explain five assumptions, (Katz, Blumler & Gurevitch, 1974).The first would be that the audience is active in seeking information. The second assumption is the media is goal-oriented, which means individuals seek information because there is a need to accomplish a goal. The third assumption is that the media fulfills the needs of the individual. Those who seek information wants to achieve one or more needs. The fourth assumption explains that people have the self awareness to express their needs. This means, when an individual feels the need to seek information, the individual would be motivated to find ways to obtain the information. The final assumption is gratification is obtained based on the
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