The purposes of this exploratory qualitative research were to describe perceptions related to childhood obesity of rural parents, teachers, and school administrators and to examine how their perceptions shape their choices and behaviors for children's eating and physical exercise. The results showed that the perceptions of childhood obesity in the community differed among school administrators, teachers, and parents. There were also distinct differences in the aspects
concidering the fact, that McDonald’s for decades was investigating children’s preferences and has even more to apply in its promotion. In expectation of McDonald’s shareholder gathering in February 2011, Corporate Accountability International initiated a campaign to fire, the clown mascot for the last 50 years, Ronald McDonald, and make the restaurant stop marketing aimed at children. Still, he never got axed and the clown is a main symbol of the company nowadays. According to the book «Fast Food Nation»