Literature review Social Commerce Social Commerce is new wave of internet marketing. There are several definitions of social commerce, Kim and park (2003) defined it as a subset of e-commerce, that the consumers are able to generate content, share information, opinions, experiences, stories, habits to optimize their buying decisions and from whom to acquire to goods and services, where and when (Jascanu, Jascuna, & Nicolau,2007). IBM define Social Commerce (cited in Dennison et.al 2009) as "a marriage
E-commerce business is a the art of selling goods or services online. E-commerce also known as E-business draws it's usage on the influence of technology and advancement in modern trading. Technological advancement such as online transaction, electronic transfer, fund transfer electronically and other new management activities like supply chain and logistic management, inventory management, on-time management etc. With the advent of the world wide web, e-commerce has taken over the businessphare
existing customers also give recommendations to the company. The director wants to exploit the potential of e-commerce by increasing the number of businesses online to a huge number of audiences outside the other regions, to target
E-Commerce is changing the way businesses are organized and run. It motivates the marketers to find new methods and techniques to expand their markets, to gain and retain customers by transforming the products and services to satisfy their needs, and to restructure their business processes to deliver high quality products and services effectively and efficiently. In the first wave of business commerce, back in 1998, predominantly a U.S. phenomenon, primarily in English on commerce sites, business
3 - E-CRM model and Theory 3.1- E-CRM model At this stage, the best way to perceive any success from implementation of E-commerce practices, without prior reservations of sticking to particular fields of activities or earning financial fruits off the platform services, would be to gauge the performance of stakeholder dialogue. (Freeman 1984) defined stakeholders as are also individuals and groups who have influence over the actions and long-term survival of the organization or company
first step in defining the strategy of expanding e-commerce is to determine what the role of e-Commerce will play in the overall strategy. From the lowest risk option for the committed expansion, the roles are defined by the following spectrum : Build Brand / Generate Demand: For retailers with limited knowledge in certain markets, e-commerce can be used to create brand awareness and generate initial ideas on demand. Online marketing tactics, such as news sites and social media can help raise
viable market place of m-commerce in Europe. The paper also studied about the global rules and strategies made for the m-commerce. The study found that European telecommunication standards institute
from the manufacturers for less price or secondhand goods from e-commerce sites such as ebay. e. Availability of new products – The necessity of an email address to use the e-commerce facility makes it easier for the business to reach its customer and make them aware about new products of services. This also makes it easier for them to target a certain group of customers based on their purchasing history. f. Global markets – E-commerce opens us to a massive range of products. International presence
lot of competitors, who have showroom and other facilities, also opened E-Commerce based groceries store. For example: Meena bazaar, hatbazar etc. They have opened website and social network Fan page. So now a person doesn’t have to go the market to know the price of goods. And hundreds of new online grocery shop is growing day by day. So, it will be like now or never. Before few
. 1Why is Marketing Important? In every business, aside from satisfying the needs and wants of the consumer, the primary goal is to gain profit to sustain the development of the business so that the business will grow and if possible will be number one in the market. To be number one, you need Marketing to market the product so that the product will be known. It is not enough that the product is most amazing with in demand to many consumer but if no one knows that the product exist it is still