Cash And Carry Industry Profile

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INDUSTRY PROFILE Metro Cash & Carry Type Private Industry Wholesale Founded 1964 Headquarters Düsseldorf, Germany Key people Olaf Koch, CEO Products Fast-moving consumer goods Revenue €31.6 billion (2012) Number of employees ~ 100,000 (2012)[1] Website METRO Cash & Carry is an international self-service wholesaler. It operates across Europe and in some countries of Asia and Northern Africa. It is the largest sales division of the German trade and retail giant Metro AG. METRO Cash & Carry is different from B2C retail chains (such as Walmart, Carrefour or Tesco) in that its business concept is targeted towards professional customers rather than end consumers. The cash-and-carry concept is based around self-service…show more content…
METRO is operating around 2378 in 29 countries, with employees numbered over 263,000. At the operational level, the groups five sales division conducts business independently in their respective markets. With over 100,000 employees worldwide, the company achieved sales of 31.7 billion in 2007. By generating almost 50% of total sales brand of the METRO group. Assortment and services of METRO cash and carry unique business-to- business are targeted only towards professional customers such as hotels and restaurants as well as small and mid-sized retailers or institutions. The company offers this special groups a high level of assortment competency both in food and non food as well as attractive wholesale prices . An efficient and internationally conferrable concept ensures success in entering new markets…show more content…
The first Mumbai store was opened in 2008 at Bhandup. The Kolkata store located at Kalikapur, EM Bypass was opened in 2008. A Metro cash & carry store was opened at Ludhiana city in Punjab in the first week of September 2011, Located on the jallandhar Bypass road. The second store in Mumbai was opened on 17 November 2011, near Western Express Highway, Borivli (E). In the beginning of 2012 Metro opened 2 more stores in northern India including one in New Delhi and one in Jaipur with plans to open more. History of METRO: The first METRO cash & carry store was opened in Germany in 1964, The first Store abroad in 1971.Since then, the concept has continuously proven to be robust and apt for successful operations in all kinds of market environments. Three different store format,"Classic", "junior" and "Eco" allow choosing the best solution for a given environment size. Lately, the expansion into new markets has been on Eastern Europe and Asia, using mainly the middle sized "junior" store format. METRO cash & carry business lies in the 'Monopolistic Competition'. There are few sellers and each has its own specialization and it charge the prices according to the product quality and characteristics. There is no entry or exit barrier in this

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