1.0 Executive Summary In this report we have chosen Hotel Equatorial Malacca to do our market plan. Hotel Equatorial has 3 branches in Malaysia such as Kuala Lumpur, Penang and Malacca. These 3 state is very familiar for tourist where they always have a vacation over here. Especially Malacca state is one of the best tourism and heritage area. Hotel Equatorial Malacca has located in the center of the Malacca town which is nearby A’Famosa and St. Paul’s Hill. So that, we would like to suggest and