Airtel Case Study Of Airtel

911 Words4 Pages
Beware of the Flip Side of the Profit Motive The occurrences in the telecommunications sector may not be strange or unexpected, as some people may perceive. They are seemly following documented business patterns especially with regard to competitive forces. Alternatively, they are aptly responding to a saying of yore which states that, ‘he who dances becomes a spectator, at one time.’ In that realization, one may not help but only empathize with some of the players, who are hard hit by the new realities. Notably, earlier pronouncements of massive profits must have been sending signals to potential new entrants. It is not surprising then that, Investor Bharti Airtel responded by entering, the seemingly lucrative local sector, which appeared…show more content…
Strikingly, the company involved was just about 5 years in operation. Subsequently, the supernormal profits turned out to be an annual ritual for the young company. Ordinarily, a company that is 5 years old is just about breaking even, and therefore preparing to start recovery of the initial investment. On the other hand, such a company is deemed successful, if able to attract a return of 20% of the capital invested. But, was this the prevailing situation? Forget the intricate details of the operations of technological oriented companies. It may be hard stuff for ordinary consumers to comprehend. Further, it is hard for wananchi to appreciate that these companies operate in a very fluid industry that is constantly affected by technological advancements. Therefore, continued reinvesting in technology and equipment is part of the business. In that case, the investors are expected to be permanently on their toes. But, should that justify constant raking of supernormal profits anyway? Certainly, consumers do not have the same interests as shareholders. The latter derive pleasure from high returns. The former are driven by best services, at competitive prices if not the…show more content…
Nobody especially the corporate world wants to be caught off guard by the state machinery. The main idea here is probably to avoid the impact of penalties or even bad image. Never mind that these big guys often outsource irregularities to small suppliers and agents. Meanwhile, the other major business driver is the profit motive. Business as some believe is the business of making as much profit, as is practically possible. That is as long as the process is legal. It is no wonder then that many companies are never shy of announcing supernormal profits. More appropriately, their interest is to please shareholders or investors, some of whom are even foreign based. Sadly, the profits are sometimes made at the cost of the consumers. Their stake is not always considered, alongside that of other interested parties to the business. The tendency is to forget that without this stakeholder, there will be no profits and therefore no business. This brings us to the moral principle of doing business. The principle prescribes justice and fairness. Ideally, good ethical standards prevail in perfect markets where stiff competition is prevalent. The profits are low meaning that, the benefits of competition are shared amongst

More about Airtel Case Study Of Airtel

Open Document