Bheri Airtel 4g Case Study

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BHARTI AIRTEL 4G Introduction The telecom industry in India has witnessed unparalleled growth since 1991. After modernization and liberalization of Indian economy, the telecom sector has witnessed unexpected changes not only with an ever-increasing subscriber base, but also in its ability to provide ultra modern telecom services to a large section of the population at competitive rates. It has been one of the tools in reuniting the rural and the urban population of the country and the mobile phone has actually become a common man’s device in India. The dynamic policies in this sector and the basic modernization took place with the creation of Bharat Sancher Nigam Limited (BSNL) and later, the Mahanagar Telephone Nigam Limited (MTNL) which provided…show more content…
FDI ceiling in telecom services has been raised to 74% from 49%. • Introduction of a UASL (‘Unified’ Access Service Licensing) regime for telecom services on a pan-India basis which means more competition. • Introduction of Mobile Number Portability (MNP) which has unpropitious effects on the operators as it means increased competition, huge infrastructural costs and Cost Recovery. About Airtel The story of Bharti Airtel Limited (commonly known as Airtel ), Indian telecom company with operations in 20 countries, which is present in India, Bangladesh, Sri Lanka and Africa, has "become the third largest mobile operator in the world in terms of subscribers," the company said in a statement. Quoting latest data published by World Cellular Information Service (WCIS), it said Airtel has over 303 million mobile subscribers across its operations and has moved up one position in the global…show more content…
The latest telecoms subscriber figures released by the GSM operator’s body, COAI, showed that Airtel recorded the highest number of new cellular subscriber lines with 1.01 million activations in the month of July 2015. Subscription data chart: Company Wise GSM Subscription Data of July 2015 Company Name Total Sub. Figure TSF in Millions Additions in July Market Share in % Airtel 2316,70,409 231.67 10,08,743 32.10 Vodafone 1854,49,077 185.44 65,106 25.70 Idea 1627,59,491 162.75 6,79,796 22.55 Aircel 833,64,687 83.36 3,14,879 11.55 Uninor 471,62,774 47.16 -9,68,049 6.54 Videocon 77,23,581 7.23 1,13,498 1.07 MTNL 34,82,878 34.82 22,427 0.48 Pan – India 7216,12,897 721.62 12,36,400 100 Source: What is 4G? 4G is the fourth generation standard for mobile communication. This technology is a successor to 3G and it offers ultra-fast broadband Internet with higher data transfer speeds. Airtel

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