our time once said: “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Looking at the problems faced by most businesses today, it seems obvious that Drucker was right when he said that Marketing is what differentiates a business and makes it stand out. With the fast paced
E-commerce business is a the art of selling goods or services online. E-commerce also known as E-business draws it's usage on the influence of technology and advancement in modern trading. Technological advancement such as online transaction, electronic transfer, fund transfer electronically and other new management activities like supply chain and logistic management, inventory management, on-time management etc. With the advent of the world wide web, e-commerce has taken over the businessphare
Introduction The field of consumer behaviour covers a lot of ground: it is the study of the processed involved when individuals or groups select, use or dispose of product, ideas, services, purchase or experiences to satisfy desires and needs. Consumers take many forms, ranging from a eight-year old child begging his parents for a Monster High doll to an executive in a large corporation deciding on a multi-million dollar computer system. The items that are consumed can include anything from tinned
Most of us are interested in consumer behavior simply because we are all consumers. It is an activity that goes on constantly throughout our lives, affects the way we think, the way we feel, the way we look and how we spend our time and money. Consumer behavior is the process individuals or groups go through to select, purchase, use and dispose of goods, services, ideas or experiences to satisfy our needs and desires. Many of us also provide services of goods or products to consumers. We should
1. Introduction Profitability, effectiveness and competitiveness are only some of the most common goals of virtually every company. The role of information system for an enterprise has grown significantly in past decade. Nowadays it is impossible to reach the competitive advantage without information system (IS) supporting these goals. An efficient IS needs a sustainable strategy. For the scope of this work it is assumed local corporation as a small to medium enterprise (SME) and mainly active
search engines, email, mobile applications, etc. Cowper and Craddock (C&C) may benefit from digital marketing in many ways. Firstly, because C&C was using outdated methods and technology it’s clients were experiencing downturns or going out of business. The use of digital marketing will help C&C maintain its old clients and also attract new clients from different sectors leading to brighter opportunities profit wise in the future. Secondly, this sort of marketing will be way cheaper and more cost
effectively a while later. This keeps the business from needing to stay aware of extra payroll obligations amid off-seasons. Moreover, employer satisfaction is also one of the main issue. One of the primary advantages, beside expense investment funds, for contracting contract work includes the simplicity of partition. In the event that a self employed entity does not fit in well with the organization culture or is not performing to the fulfilment of the business, the procuring administrator can
sell or buy goods, and service traded on the platform but support seller in establishing new business relationship through the trading platform. E-marketplaces include all internet-based technical solutions to facilitate the establishment of new or existing trading relationships between buyer and seller. E-marketplaces have brought a major impact on both consumer and organization perspective in business
ensure better management of the Government’s objective. Government policy makers should equally begin to consider the possibility developing a version of the Grameen Bank type lending model which takes into consideration peculiarities of the Nigerian business environment- this has the potential of solving the challenge of access to finance. It is highly recommended that the government on all levels take steps to ensure the continued expansion and maintenance of the infrastructure in the country; Decisive
Below the Line (BTL) in organization business and marketing communications is a marketing technique, that companies are useing to sell products. Targeting a niche market using the BTL communication means.By BTL communication (promotion), you can build brand awareness through the sale or use all of the drives, and more personal way to provide an opportunity for the audience to personalize their marketing messages interactions by BTL. BTL promotions give a return of valuable information on marketing