Value Chain In Automotive Industry

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The traditional value chain of the automotive industry is mainly comprised of OEMs, their suppliers, automotive logistics (“3PLs”) and dealer network. OEMs have been historically capturing the highest profit margins with extensive know-how and high brand reputation. Most OEMs also tried to capture the downstream part of this value chain, particularly in Financial Services, given that it is possible to gain higher returns with lower capital requirements. Value-chain of the automotive industry However, new developments in value chain structures have clearly emerged in the automotive industry. As the market reached its saturation level making a car available to almost every consumer, consumers became more informed and sophisticated, which created…show more content…
The increasing importance of technologies is disruptive for OEMs and traditional suppliers, putting a greater importance on innovation. While initially cars were mainly comprised of hardware-only platforms, today’s key component is also a software platform which represents the “brain” of the car. Introduction of new technologies including connected cars and automated cars attracted new players such as tech giants placing them into the automotive market value…show more content…
Economies of scale and scope achieved by larger companies together with increasing competitive pressure lead to increasing consolidation in the industry. However, exit barriers are high because of a lot of assets are difficult to sell and because of difficulties in usage of automotive plants for purposes other than producing cars. Therefore not many players will leave the market creating additional pressure on margins. Nevertheless, the industry can still be considered as structurally attractive characterized by high entry barriers, power of OEM’s over consumers and their suppliers. An access to financing to cover high fixed costs is the biggest barrier to entry in the capital-intensive automotive industry. Upfront investment in factory, know-how and technologies, as well as building dealer networks, marketing and sales can be very expensive for a new entrant. Regulations in terms of safety requirements and environment protection need also to be taken into consideration and can therefore create additional restrictions for a potential market entrant in some countries. Overall, the likelihood of new entrants is moderate. As discussed above suppliers’ position has been increasing recently with OEMs partially losing their market power to them. Therefore, supplier power can be assessed as still moderate, however, gradually

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