Mercedes Benz Case Study

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Daimler AG is the world’s leading automotive manufacturers, with high-end cars, light commercial vehicles, trucks, buses and other unique products. Besides, they also offering a range of customized vehicles services portfolio. Mercedes-Benz, the core brand of Daimler AG, is considered the most successful luxury vehicle brand in the world. Its perfect technology, excellent quality standards, innovation abilities as well as a series of classic coupe are worthy of praise. Since December 22, 1900 Daimler Engine Factory (Daimler-Motoren-Gesellschaft, DMG) introduced its first car with Mercedes brand, Mercedes-Benz became the model of the automotive industry. For more than one hundred years, the Mercedes-Benz brand has been a pioneer in automotive…show more content…
Its unique “electronic nose” system adopts a special air quality sensor. When pollution exceeds the standards outside the car, the computer system will automatically shut down the ventilation system in recirculation flap based on the signal received from the air quality sensor and start the efficient active biomass carbon filters to purify the air delivery. 3.2 Introduction of Great Wall Motor - HAVAL Great Wall Motor Limited is the China’s largest SUV manufacturer with over 30 holding subsidiaries. Currently, Great Wall Motor owns two brand – Great Wall and Haval which cover the categories of SUV, sedans and pickups. For manufacturing, it has the capability of self-supporting of engine, transmission and other core components. The nationwide dealer network of Great Wall Motor continues to grow based on over 80 dealerships. GWM has carried out many projects to accumulate their global reputation, such as China-Russia Tourism Year-Beijing-Moscow self-driving tour, Arctic test drive and South African Formula Championship. Besides, GWM also seized the opportunity of government orders for some sport events which helped it gaining popularities in different…show more content…
Recommendations For leading companies like Mercedes-Benz in the automotive industry, it is crucial for them to achieve a fine balance between traditional products and new technology products in the future. Research and development plays an important role of improving the driving standard. Although many people are look forward to seeing an electric transportation future, the reality is different. At least in the next decades, traditional cars with internal combustion engines are more likely to dominate the market. Despite this circumstance, it is inevitable that all the automakers leading towards on the road of environmental protection and artificial intelligence. Here are some suggestions for Mercedes-Benz’s sustainable development: • It is necessary to step up the pace of innovation for enhancing consumer’s driving experiences, such as advanced infotainment apps and systems, a fully digitized vehicle with Wi-Fi, real-time communications between cars, convenient automatic vehicle diagnosis and basic data exchange etc. • Overcoming the psychological barriers and social acceptance with its trustworthy breakthrough in developing self-driving sedans and trucks. • Strengthening the core business by renewing and expanding the product range in all

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