Tobacco In The Tobacco Industry

1482 Words6 Pages
Background During the early 16th century tobacco leaves was commonly used for medical and religious purposes. In the late 19th century, the industry took tobacco from the cultural periphery to one of the most popular, successful, and widely used social items. The rapid growth in tobacco usage allowed the industry to become a multi-billion-dollar industry. However, the rapid increase in tobacco usage is analogous to the increased deaths of as studies have shown that more than 6 million deaths are associated with the use of tobacco, thus making it the number one killer on the planet. In the early fifties, the tobacco industry found that the tobacco products they methodically market and systemically defends contains carcinogens. The seriousness…show more content…
During the 1980s and 1990s, the tobacco company strategically formed alliances with mental health institutions and treatment facilities and began making financial donations as well as providing free tobacco products to the psychiatric hospitals for patients use, a clever tactic to gain access to a market they concluded will be vulnerable and consistent. Despite the scientific discovery that nicotine is a dangerous poison, tobacco companies continue exploiting the marginalized as they solidify their claim that smoking is a necessary self-medication tool that relieve stress. The fundamental precept of the articulated public relations approaches the companies deployed successfully defines and attracts a susceptible consumer culture. Big tobacco inconsiderably develops and market a powerful notion of social manufacturing where powerless individuals are constantly manipulated through advertisements to favor a tobacco product, as seen in the Camel ad where the company alluded that “it’s a psychological fact: pleasure helps your disposition, for more pleasure – have a…show more content…
Big tobacco portrays these alternatives as safer given the elimination of tobacco from the smoking process. Studies have shown that marginalized smokers with income less than $15 000 are more likely to used e-cigarettes than smokers with higher income. Marginalized smokers who have vastly low income or rely on monetary benefits from the government are lured by big tobacco new marketing tactic to purchase tobacco alternatives to support their addiction as opposed to buying necessities such as food. Given their minimal income, marginalized individuals are not able to afford alternatives tobacco products on a regular basis and as such often engage in dual use of alternative cigarette and traditional tobacco. Big tobacco’s claim that alternative cigarette as less addictive is grossly misleading which raises concerns. According to the World Health Organization, smokeless tobacco is likewise addictive and is equally associated with increased risk of health complications. Marginalized individuals with their limited resources are likely to engage in dual use which is associated with several negative health outcomes, such as increased rates of cardiovascular disease. In addition, dual use makes it more
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