Thin Model In Fashion Magazines

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“The Processing of Thin Ideals in Fashion Magazines:A Source of Social Comparison or Fantasy?” aims to discover what the responses were of women when exposed to thin idealized images of beauty in fashion magazines. Researchers, Marika Tiggemann of Finders University and Janet Polivy and Duane Hargreaves of University of Toronto, analyzed 144 women who viewed advertisements in fashion magazines, which contained either a thin model or images of a product. In order to determine how women felt when exposed to thin ideal images, the researchers manipulated with three categories: control, social comparison and fantasy instructions. This experiment by Tiggemann, Polivy and Hargreaves (2009) attempted to obtain the positive effects of media exposure to thin ideal images by invoking and assessing fantasy processing.The ultimate goal of the research was to determine the positive and negative effects of an ideal image encouraged by the media.…show more content…
More specifically, the research question for this study is, “Why do women and girls continue to buy fashion magazines featuring thin models that make them feel anxious, depressed, and generally miserable about their bodies?” (Tiggemann, Polivy & Hargreaves, 2009) Tiggemann, ultimately wanted to understand how do media effects occur, and why viewing idealized images has a significant impact on the viewer. Tiggemann, Polivy and Hargreaves specifically chose fashion and beauty magazines because they have been identified as a prime source for the ideal image for

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