Technological Determinism

808 Words4 Pages
There are various existing views that seek to explain the relationship between technology and cultural change within society. This essay will analyse one particular view, namely the technological determinist notion that cultural change in society is determined by technology. This essay will firstly analyse the concept of technological determinism in relation to Murphie and Potts’s discussion on culture and technology. The work of Marshall McLuhan, a technological determinist will also be looked at in order to explore the ways that technology causes society to alter, coupled with the criticism of McLuhan, due to his disregard for socio-economic factors within society. According to Andrew Murphie and John Potts, the technological determinist…show more content…
This means that technology is not influenced by social forces, but in turn acts as a vehicle for social change (Murphie and Potts, 2003: 12). Furthermore, if the technological improvement reveals to be successful on an extensive scale, then a new society will emerge, “hence ‘the steam age’, ‘the age of electricity’, the information age’ (Murphie and Potts, 2003: 12). Hence technological determinism brings about change in society by creating a new era. Technological determinism is related to the notion of advancement due to the Victorian period when development was gauged by the mass of production (Murphie and Potts, 2003: 12). According to Murphie and Potts, this notion is still applicable today which can be seen by the stage of development that emerged, namely ‘information society’ and the ‘computer age’ (Murphie and Potts, 2003:…show more content…
This means that the because of this excessive form of information, awareness is created and thus the world can be seen as a “global village” (Murphie and Potts, 2003: 14). Nicholas Jones explains McLuhan’s notion of the world as a “global village” by stating that he saw society opening up to the wider world, using the new technologies, “connecting globally to a new world of total involvement” (Jones, 2004). Although McLuhan’s explanation of technological determinism is favourable as he explores the notion of change within society through technology, he falls short by failing to account for the socio-economic factors that reinforce cultural changes (Murphie and Potts, 2003:
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