SUMMER INTERNSHIP REPORT
On
STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES
At
Northern Hyundai ,Ludhiana
A report submitted as requirement for the Bachelors Degree in Business Administration course of Amity University
Submitted by Kannan Murgai (A3906412254)
Under the Guidance and Support of
Ms Supriya Jha[0423]Faculty
Amity School of Business
AMITY SCHOOL OF BUSINESS
AMITY UNIVERISTY UTTAR PRADESH,NOIDA
METHODOLOGY OF RESEARCH
I have made my research through Primary Sources and Secondary Sources.
Primary sources
In order to gather information about the various products and services of Northern Hyundai, I worked as an intern in the marketing department and personally visited a number…show more content… Many companies came into the market and some became successful in gaining a significant market share.One of those companies was Hyundai Motors. Hyundai India is the 2nd largest automobile manufacturer in india and is fully owned by Hyundai Motor Company.Hyundai India was formulated on 6th May 1996.When Hyundai brand was introduced in india it was unknown throughout india.At that time Maruti was the market leader followed by Hindustan Motor.Maruti had a near monopoly over passanger car segment while Tata motors were leading in commercial vehicles
The year 1998 was an important year for Hyundai India.In 1998 they launched their first car in india named ‘SANTRO’. It was a huge success and was popular through out india.The main selling point of the car was its features and price.Soon it was considered as a value for money vehicle.Thus it beame a hit and indian people started gaining confidence in the new…show more content… Hyundai was best known for his marketing skills. Hyundai always launched the products in a very planned manner.
Hyundai is doing good even at the global level.Hyundai motors come in top five companies on the basis of sales.This is a great achievement for the company.
Hyundai is doing good at the global level and with new strategies and manufacturing units , the company should perform better in coming years.Sales of the company are rising with increasing customer