potential of restaurant franchising, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized chicken in the fast-food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as "Colonel Sanders", Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it grow too large for Sanders to manage, and in 1964 he
IT/IS TO SUPPORT BUSINESS STRATEGIES TO BECOME AN ADAPTIVE AND INNOVATIVE ORGANIZATION MUHAMMED NAZREEN BIN MOHAMED (CVB130724241) 302KM/BUSINESS INFORMATION MANAGEMENT SYSTEM 1.0 INTRODUCTION Information system according to BusinessDictionary.com information system is a combination of hardware, software, infrastructure and trained personnel organized to facilitated planning, control, coordination and decision making in an organization. According to Margaret Rouse, definition of IT (information
Value Chain Analysis Inbound Logistics Raw Vegetables are purchased from a defined supplier as well as local grocery stores. Meat and dairy are purchased through backwards vertical integration process. An example of backwards vertical integration is purchasing a farm to supply food and eventually becoming of a business of its own. Once the business is established, McDonald’s will purchase a new farm. This is done to ensure they are receiving the best quality and to reduce costs. Coco-Cola is the
external factors can be represented across the following areas: Technological, Natural, Economical, Regional, Political, Social, Religious and Natural Forces (RF). When analyzing external factors the PESTEL analysis method is the most common and appropriate (RF). I will use the PESTEL analysis method to address the following factors: Economical Factors: Interest rate, tax rate, economic growth, exchange rate, those are the factors related to economic environment. (Hollensen, 2007). As the McDonalds
Introduction Electronic commerce or know as E-commerce or E-Business is the online business that give a user platform to get any product or services at everywhere. E-commerce is conducting by using computer networks and has been take place by the internet which is, a buyer need to visiting a seller’s web site and making transaction at there automatically. E- commerce also draws on technologies in mobile commerce, electronic funds transfer,supply chain management, Internet marketing, online transaction
In today’s economy every organization wants to make sure it makes as much profits as it can. Since every organization is running after the same thing, it means the competition increases. As the competition increases, in a given industry there can be only one holding the title as the market leader. Therefore, it becomes important that each and every organization gets a certain strategy to either out do the competition or to stay at the top. Safaricom has been the leader in its telecommunication industry
How can Electric Castle Festival target international market in terms of marketing and event experience? Introduction The Electric Castle Festival is the biggest music festival in Romania so far(http://www.electriccastle.ro/en/dailylineup). It takes place in the North-Western part of the country, on the outskirts of Cluj city (in Bontida commune)where the ruins of the Banffy Castle are situated. Cluj is considered a metropole, the third biggest city in Romania with a population of 500,000(out of
The greatest administration challenge in the new found era of liberalization and globalization for a business is to serve and keep up great association with the ruler – the client. In the past, the manufacturers underestimated their clients, in light of the fact that around then the clients were not requesting nor had option wellspring of supply or suppliers. Anyhow today there is a radical change. The changing business environment is portrayed by financial liberalization, expanding rivalry, high