Swot Analysis Of Automobile Industry

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Indian Automotive Industry 2015-Highlights and Hazards The Indian automotive sector has been constant progression from the past few years with the introduction of new-generation utilities, technologies and facilities. The present year is most exciting and witnessed for more highlights and less pitfalls in the domestic market. The comprehensive levels of innovation and strategy in offering the models have received by the domestic manufacturers. There are big launches made by the auto manufactures in the country to increase the buyer’s potential as well as boost up the automobile business. Along with these, the automobile industry has faced the different kind of exciting incidents like the new rules from the government, recalling…show more content…
It is one part of the NEMM (National Electric Mobility Mission) plan and with the scheme, all electric and hybrid vehicles to get incentives. As part of the scheme, the two-wheelers and cars are to be offered by the incentives up to Rs. 29,000 and Rs. 1.38lakhs respectively and the government has to be invested around Rs. 795crore for this scheme in the first two fiscal years. Under this scheme only, Maruti Suzuki has imported the Suzuki’s technology of SHVS, a mid hybrid system for its products. The LCVs (Light Commercial Vehicles), three-wheelers and two-wheelers like scooters and motorcycles, to get incentives in the price range of Rs. 17,000 to Rs. 1.87lakh, Rs. 3,000 to Rs. 61,000 and Rs. 1800 to Rs. 29,000 respectively. The government will offer Rs. 34 to 66lakh incentives on the buses. Registration ban of diesel…show more content…
By the end of this year, the compact SUV is likely to be received 1,00,000 orders based on the current reports and within the less than 5 month period, the company has received 3,40,000 enquiries in which more than 70,000 are booking orders placed by customers. The Hyundai Creta has been receiving the highest competition from its segment products including the Mahindra TUV 300, Ford EcoSport, as well. Though, it is nearest to reach the milestone of 1lakh booking orders in the short

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