follows, company’s background, country’s background, SWOT analysis, PEST analysis, Porter’s 5 recommendation and ultimately, it’s conclusion. Company background Bayerische Motoren Werke AG (BMW) was established in 1917 by reconstructing aircraft. By 1918, it seized it’s production due to the Versailles Armistice Treaty. It then shifted to motorcycle production in 1923 followed by automobiles in 1928–29. BMW is a German
high - Labour union is very strict - Business and industry demand in high skills employees External Opportunities - Germany is located In the middle of Europe surrounded by strong economic nations. -Rivers allow low cost transportation with ships. - Leader on making technological products. - Germany is an open market and warmly welcomes foreign investors and would welcome a Bulk barn. - The German food industry is the fourth largest industry in
CHAPTER 4 FUNDAMENTAL ANALYSIS Fundamental analysis is the study of economic, industry, and company conditions in an effort to determine the value of a company's stock. Here we look at a business from the basic or fundamental financial level. This type of analysis examines key ratios of a business to determine its financial health and thus we get a clear idea about the real value of its stock. Fundamental analysis typically focuses on key statistics in a company's financial statements to determine
Table of Contents Summary 4 Introduction 5 The Seven S Models for Strategic Planning 7 Strategic Analysis 8 Analysis of the Remote Macro Environment 10 Sociological factors 11 Technological factors 11 Economic factors 12 Political factors 12 The Micro Competitive Environment 13 Threat of New Entrants 14 Bargaining Power of Suppliers 14 Bargaining Power of Buyers (Customers) 15 Threat of Substitute Products or Services 15 Industrial Rivalry 15 Strategic Choice 16 Porter’s Generic Strategies 16 Cost