SABC Role

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The role of SABC is encompassed in its mandate. The National Public Service Broadcaster's mandate requires of the SABC to educate, inform and entertain. A very high premium is placed on educational and informative programmes across all the SABC's platforms (SABC Radio as well as SABC TV channels). These enhance social interaction at a broader level. Furthermore, the role of the SABC, however, extends beyond broadcasting and its mandate. As a good corporate citizen, the SABC is actively involved in a range of developmental and social projects across the country. Equally important is the alignment of SABC CSI activities with those of its core business. This allows the National Public Service Broadcaster to leverage its national footprint, resources…show more content…
Incidentally, these priorities also happen to occupy the centre stage of the global programme of the United Nations Millennium Development Goals. These are: education; health; community development, arts and culture, environment, women and children. The SABC recognises the important part played by news and information in human, social and economic growth and development, especially in societies such as ours that are embarking on nation building. The SABC takes account of this, as it is in these circumstances that SABC News and Current Affairs and Information Services can be the catalyst for positive and progressive development and change. To attain the foregoing objectives, SABC News and Current Affairs are forming strategic partnerships with key institutions, government departments, embassies in South Africa, non-governmental organisations and the private sector. The aim is to bring these sectors together as social partners to Touch the Lives of the less fortunate and under-privileged in an out-reach programme to give something back to the communities. Touching Lives, aims to make a difference, is mindful of those less fortunate and is determined to make a positive contribution towards the improvement of social conditions in South…show more content…
Furthermore, the interference of government in terms of funding SABC compromises the independency of the media. The SABC is compelled to sacrifice their integrity, transparency and fairness. According to former Chair of SABC political influence is tainting appointments to the South African Broadcasting Corporation board. The report revealed that the public’s role in the appointment process had diminished since 1993. “Since then, every other board has been tainted with a certain amount of political influence, resulting in every board being accused of being an ANC board because of its dominance and its influence over the final

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