Representation Of Women In Disney Movies

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Disney's billion-dollar empire lies mostly in the hands of their fairy-tale princesses. Everyone know at least one or two Disney princess' story. Some even have their favorite. For approximately eighty years, these protagonists of these films played a significant role in our culture and society. Children and children at heart around the world watch these movies. They belt out a song with them, strut around with the version of their notable gowns and carry along merchandise plastered with their images. With this representation of women over the years, Disney filmmakers have taken many jabs for it. Most of this expositions are justified. Many parents and individuals disapproved the fact that the princesses want nothing more in life than to…show more content…
However, the connotation of Disney Princesses broadens far beyond their merrymaking values. As fantasies created for children, and so often blighted to impart lessons and morals, these filmdom is also considered as a caricature of time and culture's shifting values representing an ideal woman in the society through each generation. Few years ago, the Mouse House was evidently working to answer those criticisms with regards to the messages they tried to convey in their films for decades. A shift that shows Disney's originators may have been attentive to their critiques all this time. Disney films progression was divided into three eras that extend along and enhance each other. The first era that is called the classical Disney introduces the first three Princesses; classical Disney illustrated a culture wherein women lacked the social equality and self-determination that would come years later. Snow White and the Seven Dwarves (1937), Cinderella (1950), and Sleeping Beauty (1959) all share the same radical scheme. These provide an adverse prototype that Disney follow in the succeeding years. With these three stories, of almost the same plot, of a beautiful…show more content…
The ad begins with a little girl dressed up as Snow White. It moves ahead to depict girls in different walks of life doing a set of skills such as archery, surfing, gymnastics, presenting a project, playing with different instruments and so on. These young ladies come from different age group and in various sizes, shapes and colors representing a diverse cultural approach. In the background plays an inspirational music and a youthful and authoritative voice-over that narrates a new definition of a princess in this generation; the kind of princess that is brave even when scared. Where loyalty, trust, standing up for others, compassion, family, and being strong are most of the traits of the new generation's princess. It gives a new definition to being beautiful. With this ad, Disney was conveying a powerful message of how a woman should be perceived today in the society, while adding the line “I am a princess” to tie this commercial back to the brand that Walt Disney created. Also, this ad gives a glimpse of many of character princesses. There is Snow White, an appearance of Cinderella while transforming, a shot of girls watching Tangled, and the scene where a father and daughter are dancing in front of their television mimicking Beauty and the Beast. This ad serves as Disney's signal of deviating to their classic princess

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