and leaf oil through distillation process. LBS’s current market includes South America, Europe, Japan, USA, Singapore and Malaysia. Opportunity for ‘Going International’ LBS’s Mission and Vision itself is to export quality spices from Sri Lanka to other countries to increase economic situation of the producers by earning and to earn foreign exchange for the country. Moreover, LBS’s revenue is only from the export activities to the above said countries,
because it gave the biggest impact to South Korea. The unemployment rate increases because many employees loses work due to the economic crisis. Unwise lenders has the difficulty and careless in the banking system. While companies they simply invest too fast and too much. Moreover, this crisis is also combined of policy blunders, political, social and cultural. The major indicators was the exchange rate and the short term interest rate sharply rising and the stock market prices was falling. When the
side, globalization creates conditions for widening global exchanges and cross-culture communication; strengthening mutual understanding among countries and nations, expanding cooperation in various aspects not only include culture, but also educational
CHAPTER - I INTRODUCTION “History has come to a stage when the moral man, the complete man, is more and more giving way, almost without knowing it, to make room for the commercial man, the man of limited purpose. This process aided by the wonderful progress in science, is assuming gigantic proportion and power causing the upset of man’s moral balance, obscuring his human side under the shadow of soul-less organization.”- Rabindranath Tagore, Nationalism, 1917. Aristotle felt that the purpose of
TABLE OF CONTENTS SL. NO CHAPTERS PAGE NO EXICUTIVE SUMMARY 1 1 INRODUCTION 1.1 Need of the study 1.2 Objectives of the study 1.3 Scope of the study 1.4 Literature review 1.5 Methodology of the stud 1.6 Limitations of study 2-6 2 INDUSTRY AND COMPANY PROFILE 2.0 Industry profile 2.1 History 2.2 Types of two wheelers in india 2.3 Motor cycles in india 2.4 Evolution of two wheelers 2.5 Growth perspective 2.6 Company profile history 2.7 Vision and Values 2.8 Corporate philosophy 2.9 Technologies
Nearly everyone boom in the world which is flooded with the mass media for example TV, advertisements, movies, music, billboards, newspaper, films, videos, magazine, and the Internet (Latif and Abdeen, 2011). All marketing weapons, propaganda is famous for its long-lasting impact on the viewer’s mind, as the exposure is much broader (Katke, 2007). Advertising is a subset of the promotional mix, which is one of the 4P’s in the marketing mix product, price, place and promotion. In the promotional strategy