Plastic Bags Case Study

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Having targeted the three major stakeholders ,i.e., producers, retailers and customers, we have identified the following dimensions that affects the usage of plastic bags either directly or indirectly: • We have identified that the decision to choose between biodegradable and non-biodegradable primarily takes place with the retailers. These can be as small as the vegetable and fruit vendors, or big grocery store owners. Thus, the number of such retailers is an important dimension that affects the number of plastic bags in circulation. These retailers, in order to bring down expenditure, go for the cheaper option of plastic bags that cost about 20 paisa per bag as compared to about 2.5 rupee for a biodegradable bag. Also, plastic bags are easily…show more content…
Among the retailers, we considered three major users of plastic bags: fruit and vegetable vendors, small food joints and grocery stores. The grocery stores are more of an organized sector than the other two, and hence by targeting them the impact will be more. Grocery stores have a demand of large sized bags where people come to buy monthly groceries as compared to simple fruit and vegetable vendors or small food joints where people buy in small quantities. Also, the quality of the plastic bags used is better at grocery stores since they are big and have more money to spend to attract more customers. Although there are more number of small food joints, and fruit and vegetable vendors, the usage of plastic bags is more at the grocery stores since they use bigger bags and the frequency of visits is also more. In the past few years with the rise in living expenses the small food joints have started using paper bags. Since the quantity bought is less in these joints the owners use newspapers as carry bags, which on one hand takes care of the plastic pollution but on the other hand is not a very hygienic

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