tend to across dress of Korean trends, behave like one and adapt their lifestyle. At some point being a Kdrama fan will always have their own style of expressing one's admiration over Kdramas, it may be extreme or not. There is only one question in my mind right now. What is really the reason why fans value more Korean dramas than Filipino Teleserye? One kdrama fanatic is Carol Asis, a B.S.Ed. student who’s a certified kdrama fanatic. According to her, nobody influence her to become a k-drama fan
Pop Culture China is a book written by Kevin Latham. It gives readers a comprehensive and accessible introduction in various aspects of Chinese popular culture, for example, cinema and newspaper, also discusses the changing of consumption in cultural production. The purpose of this book is to reveal how the policy and technology play an important role in shaping cultural practice of contemporary China and will continue to do so in coming years. The topic will be discussed in this book review is
portfolio of products, planning to have products at complementary stages of their PLC [5]. It is important that mature products provide investment funds for the products in the development stage. Apple also recognises that decline is inevitable – one day they will have to stop selling the iPod. But they are more than prepared for this – the iPhone is almost a direct substitute for the iPod, while the Apple Store is becoming more and more orientated to iPad and iPhone
AREA OF THE STUDY Consumer awareness of covering the customer the impression that awareness and consciousness about the company or its products. Customer perception is usually affected by advertising, reviews, public relations, social media, personal experiences and other channels. Perception is broader. It is a complex process, and the fact that a person in which to stimulate the surrounding tissue and has a meaning to it. Perception describes three steps, namely, complex and dynamic interactions