Colgate Case Study

1873 Words8 Pages
1. Introduction 1.1. Colgate-Palmolive Company Colgate-Palmolive Company is one of the largest multinational consumer products company, it is a global company worth $15.6 billion. The founder, William Colgate was an English manufacturer; he established the business in 1806 under the name of "William Colgate & Company". - 1806, Colgate on Dutch Street, New York city. Thereby, the company has more than 200 years of history by serving the world, and are offering their products to more than 200 countries and territories. The core products of its business are majority in low-involvement products, such as toothpaste, toothbrushes, soaps, detergents, household cleaner and so on. - Products of Colgate-Palmolive. 1.2. Colgate – The oral care…show more content…
But all the toothpastes of Colgate are aiming the same slogan, “World of Care”; the world of happiness and care, and keep the world smiling. Beside caring people from inside to outside, Colgate did care the environment. What value Colgate created to pursue its slogan? Colgate has three fundamental values which is “Caring”, “Global Teamwork” and “Continuous Improvement”. “Caring” is about cares for people, such as its employees, consumers, shareholders and business partners; they committed to act in high ethics in all situations as well as the global environment protection. Approximately 40% of Colgate packaging materials by weight globally come from recycles sources; and compare from 2005 to 2014, Colgate has 33% reduction in water use per ton of product manufactured. The employees all around the work are the Colgate global team, Colgate committed to work together with all the people around the world to form “Global Teamwork”; Colgate thought through the sharing of ideas and talents is the best way to achieve and sustain its objective. Colgate has been recognized as “World’s Most Admired Companies” by Fortune magazine in 2015, and “Best Employers in America” by Business Insider in 2014; Colgate has many recognition which certified as good company, good…show more content…
Oral-B has innovated new electric toothbrush with Bluetooth connection, which allow for monitor and gives feed-back on brushing activity while connected to smart phone. Nowadays, our world is rapid in development of science and technology; Business must merge well in the latest technology to avoid getting eliminated. Colgate has do well in promote, marketing and advertising but lack of innovation and idea. Due to maturity and high competition in the oral care business, Growth of Colgate may turn slowly in the forecast years unless Colgate may manufacture more advanced and creative product to compete and drive sales. Furthermore, the increase in community prices or any new entrants in the market may become the threats to

More about Colgate Case Study

Open Document