From a managerial perspective, this research would assist hotel managers to understand what factors of EWOM influencing hotel booking intention of a hotel room. In this research, three out of the four independent variables including Perceived EWOM Credibility, Positive EWOM and EWOM User's Involvement have significant and positive effects on hotel booking intention. Furthermore, this research explored the important role of Attitude of Tourists toward Reviews which mediated those effects of independent
service we weren't even aware we wanted until it was invented. This seemingly innocuous phone app has grown in popularity so much that it has worked its way into our daily lives. To those who use Snapchat it has become an invaluable part of their social media. Snapchat is essentially a picture and video application. To use it, you simply take a picture or short video and send it out to your friends. The interesting part is that what you upload is only available for a very short time frame. This
exist amidst a media-saturated world. Television, print media, cinema, radio or the Internet, are fundamental to the way through which we now educate, communicate and create art. The media, communication and screen studies have become more dynamic and diverse. These studies now extend beyond the areas which are normally considered within the domain of “media”, exploring individual communications in all kinds of setting, surroundings and context. This consists of not only vocation in media such as marketing
The main outcome of the digital era is that the market landscape is nowadays dramatically fast-paced and that users, whether they are customers or companies, navigate within a complex information dominated context. The possibility to access limitless amount of information, from any device at any time, has deeply changed the means and ways customers buy and interact with companies. As a consequence, companies have started re-thinking their assets, capabilities and strategies in order to keep up with
is easy to find online, your potential customers will happily turn to them. Online marketing is one of the effective distributions of channel. We can deliver our products directly to the customer. And we can make promotion of our product through social networks like Face book, Twitter. Audiences want to interact with and converse about your brand and products. Give them the opportunity to do it in a mediated space, and become part of the discussion. 1.4 OBJECTIVES OF THE STUDY To understand
primary research, two types of questions were asked to evaluate the elements of corporate identity from the perspective of Edgars customers. A Likert scale was used to rate customer perceptions versus their actual shopping experience. It was also used to rate the corporate behaviour of management and staff as well as the marketing strategies of Edgars such as Tv and radio ads, social media advertising and instore
How can Electric Castle Festival target international market in terms of marketing and event experience? Introduction The Electric Castle Festival is the biggest music festival in Romania so far(http://www.electriccastle.ro/en/dailylineup). It takes place in the North-Western part of the country, on the outskirts of Cluj city (in Bontida commune)where the ruins of the Banffy Castle are situated. Cluj is considered a metropole, the third biggest city in Romania with a population of 500,000(out of
Antonio Gramsci developed the philosophy and the sociology of geopolitical into the theory of cultural hegemony, whereby one social class can manipulate the system of values and mores of a society, in order to create and establish a ruling-class (Antonio Gramsci). Stuart Hall further developed the idea of hegemony, broadening hegemony to encompass the whole domain of social and cultural life (Trubshaw, 2003). Pay for play alludes to the fact that only the minority who can afford the payments will
The Great Proletarian Cultural Revolution was an era of extreme violence under the banner of a social-political movement. Following on from the Great Leap Forward after the death of in excess of thirty million people, Mao confronted a political backlash when facing unwilling self-criticism in the 7,000 Cadres meeting in the early months of 1962. The following few years saw a re-emergence of pragmatic theory from Deng Xiaoping and Liu Shaoqi which displeased Mao, eventually leading to a power struggle
Literature review 1.5 Methodology of the stud 1.6 Limitations of study 2-6 2 INDUSTRY AND COMPANY PROFILE 2.0 Industry profile 2.1 History 2.2 Types of two wheelers in india 2.3 Motor cycles in india 2.4 Evolution of two wheelers 2.5 Growth perspective 2.6 Company profile history 2.7 Vision and Values 2.8 Corporate philosophy 2.9 Technologies of Honda 2.10 Environmental Responsibility 2.11 Board of directors 2.12 Awards and Recognition 2.13 Product profile 2.14 SWOT analysis 7-37 3 THEORECICAL