Theoretical frame work: The Brand Luxury Index (BLI) designed by Franck Vigneron and Lester W. Johnson in 2004 is a scale to measure the different aspects of what makes a brand luxurious. The model measures how luxurious a brand is, through personal and non-personal oriented. First non-personal oriented perceptions: perceived Conspicuousness: is defined as the image associated with consuming a luxury item. perceived Uniqueness: the scarcity of items highly reflects on the preference towards a brand
Twitter, IMO, Snapchat and much more. Social Networking Sites help us to communicate with our friends, classmates, and relatives but they also allow us to communicate with other people around the globe who share common interests, dislikes, relationships of beliefs, and knowledge or reputation. For an instance a person added another person as a friend on Facebook since both of them is addicted on playing Candy Crush and they have become a part of our
to students who may have ended using these words unconsciously in academics. In addition, this will help the teachers to identify what millennial words are and how does it affect a student’s linguistic ability. Lastly, this paper will become another reference for further research in evolving words such as millennial words as used in Twitter. The accommodation theory of Giles and Coupland in 1991, as one of the basis of this study proved that millennial words are acquired through interacting to the
People are being exposed to different media sources every day, from traditional ones such as newspapers, radio or magazines to new media. Along with the development of technologies media sources have been shifting to social media, access to information has never been easier. One of the topics that gathers biggest attention of the audience is terrorism. One of the definitions of the terrorism states that it is a use of violence on innocent people in order to achieve political, ideological or religious
Research Paper On "Cultural Diversity in Workplace: Challenges of the Tech Industry" By Sahil Sahni A1833314016 BBA-IB 2014-17 Under the Supervision of Mrs. Vibha Singh Amity International Business School, Noida DECLARATION I declare: (a) That the work presented for assessment in this NTCC and that my debts (for words,data,arguments and ideas) have been appropriately acknowledged. (b)That the work confirms to the guidelines for presentation and style set out in the relevant documentation. Sahil