MARKETING RESEARCH ANALYSIS ON HEINZ FOOD SERVICE CHANNEL Summer internship report submitted in partial fulfilment of the Degree of Master of Business Administration of Thiagarajar School of Management, Madurai By VIGNESH KUMAR R Reg No – 1411110 Under the guidance of Internal Guide : Prof. Dr. S GOSWAMI External Guide : Mr. SUNDARRAJAN, HR HEINZ-MADURAI Thiagarajar School of Management Autonomous (Affiliated
Introduction Heinz Field is built in Pittsburgh, Pa and is home to the Pittsburgh Steelers of the NFL and the Pittsburgh Panthers in the NCAA. All of the home games for both of the teams are played at Heinz Field. Where the stadium is built was a key factor into how it was constructed and what all went on at the field. The field also has a great open view of the Pittsburgh skyline and also the Ohio River. The majority of sports fields are built in this area because of the view, because of the city
INTRODUCTION Business gradually more finds that they have to rely on efficient supply chains, or system, to effectively compete in the worldwide market and network economy. Through the precedent decades, globalization, outsourcing and information knowledge have facilitate many group, example as Dell and Hewlett Packard, to effectively operate solid joint supply networks in which every specialized company partner focus on simply a few key strategic actions (Scott, 1993). so, the choice of an internal