Mcdonald's Supply Chain Analysis

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INTRODUCTION Business gradually more finds that they have to rely on efficient supply chains, or system, to effectively compete in the worldwide market and network economy. Through the precedent decades, globalization, outsourcing and information knowledge have facilitate many group, example as Dell and Hewlett Packard, to effectively operate solid joint supply networks in which every specialized company partner focus on simply a few key strategic actions (Scott, 1993). so, the choice of an internal management control structure is known to impact local firm performance (Mintzberg, 1979).In the 21st century, there have been a few changes in business environment that have contributed to the development of supply chain networks. Second, technological…show more content…
Based on SCM literature, the purpose of these reports to describe and analyze the supply chain of McDonald’s based on survey and also recommendation, arguments, opinions or aspects fairly and equally of what is good in McDonald approach and also what does not work so well and could be flourished. Company Background McDonald's Corporation is the world's leading food service organization. The corporation started out as a small drive-through in 1948 by two brothers, Dick and Mac McDonald. In addition, McDonald's opens a new restaurant every three hours. 'Big Mac' is the biggest attraction and backbone of the corporation. Moreover, McDonald's maintains its competitive advantage by constantly creating new items to add onto its menu. This shows us that McDonald's practices an analyzer type of strategy, introducing new items and defending its existing ones. (McDonalds Website) Mythology Finding and analyzing McDonalds’…show more content…
Manufacturing processes must be flexible to respond to market changes, and must accommodate mass customization. Orders are processes operating on a just-in-time (JIT) basis in minimum lot sizes. Also, changes in the manufacturing flow process lead to shorter cycle times, meaning improved responsiveness and efficiency of demand to customers. ( Physical distribution This concerns movement of a finished product/service to customers. In physical distribution, the customer is the final destination of a marketing channel, and the availability of the product/service is a vital part of each channel participant's marketing effort. It is also through the physical distribution process that the time and space of customer service become an integral part of marketing, thus it links a marketing channel with its customers (e.g. links manufacturers, wholesalers, retailers). (

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