Communications and its role in the Marketing Process Learning about the topics Thanks to the lecture, the associated chapters in the textbook and the recommended articles I learned that different media trends are emerging that reflect changes in consumer motivations and behaviour. They are the ‘continued fragmentation of media’, the ‘age of personalisation’, ‘emotion as the new currency’, the ‘acceleration of interaction’ and the ‘instant and all-pervasive power of consumer influence’ (Chan, 2012). Those trends
This paper will discuss how media concepts can help us understand scriptwriting. Using the concepts of representation and race, I will discuss the strengths and limitations of representation in the film 12 Year A Slave and how the characters in 12 Years A Slave differ from typical slave stereotypes in western films. Also, this paper shall discuss importance of representation in historical period dramas. 12 Year A Slave is a critically acclaim film adaption of the 1853 memoir of Solomon Northup,
In critical studies of media discourse , Van dijk is mostly referenced and quoted amoung CDA practitioners and is even referenced in studies that do not necessarily fit in CDA perspective (e.g. Karim, 2000; Ezewudo, 1998). In 1980s, with the focus on the representation of ethnic groups & minorities in Europe , he started his discourse analysis theory to media texts. In his News Analysis (1988), Dijk inegrated his general theory of discourse to the discourse of news in the press, and applied his
legitimacy, which is fabricated by media-political complex and Michael Moore’s documentary ‘Bowling For Columbine’ (BFC) reflects on the values and attitudes about human frailty and depravity, whilst questioning American politics. Thus, composers create texts that obtain the potential to shape meaning and produce provocative insights, to ultimately draw a desired response through the representation of people and politics. Within the mediums of production, semiotics and semantics plays a crucial role
A Critical Discourse Analysis of Prayut Chan-o-cha’s Speeches of Elections and Reforms Rachayanandhana Phraekhao 5406610039 1 Introduction Politics is a struggle of power in order to put certain political, economic and social ideas into practice. In this process, language plays a crucial role. Every political action is prepared, accompanied, influenced and played by language. This paper analyses the political discourse of General Prayut Chan-o-Cha, the Prime Minister of Thailand who gave the
From 1975 to 1979, David Morley took part in the study of contemporary media culture research, regarded the popularity TV show "nationwide" which discuss current affairs news as the research object and obtained a series of important results. In 1978, he cooperated with Sharlotte Brunsdon and published the book《Daily TV: nationwide》. He used semiotics analysis methods to study the program text form design and text organization characteristics of “nationwide”. "Nationwide" is a famous program of BBC
“STRENGTHENING and RE-ALIGNING THE MARINDUQUE STATE COLLEGE EXTENSION SERVICES TOWARDS THE ROAD TO ASEAN COMMUNITY” ANA FE N. MOLATO, CoE, MPA ACKNOWLEDGEMENT Foremost, I would like to thank Jesus Christ, our Lord and Savior, for giving the good health, wisdom, strength, support and knowledge in exploring things so I can finish this endeavor. The completion of this Re-Entry Action Plan (REAP) on the extension Agenda of Marinduque State College will not be realized without