How Does Globalization Affect Organizational Culture

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The increasing Globalization has raised the concern over fostering and maintaining Organizational Culture. A Global company can not survive without having a clear cut culture of its own. The question is what is culture? What it includes, what it does not include? Why it is important for an Organization? Does it affect Organizational performance? There are thousands of such questions that boggle one’s mind when one researches about organizational culture and its impact on Global Corporations. To put simply culture refers to attitude, behavior, beliefs of people in the organization. Culture can be influenced and fostered by many driving factors. One such factor can be National culture of the country where the MNC was originally formed ( in case…show more content…
In the 1980s, there were ‘obsessions’ by researchers to focus on the Strong Theory- a search for strong shared values in organization which were supposed to result in performance for the organization. Perters and Waterman (1982) claimed that high performance firms could be distinguished from low performance firms because they possessed certain cultural traits and ‘strong culture’.” “Between 1990 and 2007, more than 60 research studies covering 7619 companies and small business units in 26 countries have found that culture and business performance are strongly related. This positive correlation is identified by more than 35 performance measures, including return on investment, revenue growth, customer retention, market share, new product sales, and employee provides executives with an empirical basis for embracing a strong culture as a means of creating a competitive advantage for their firms and the superior business performance that results. In one study, authored by Kotter and Heskett of Harvard Business School, it was reported that firms performance enhancing cultures grew their net income765 % between 1977 and 1988, as compared with 1% for firms without performance enhancing cultures over the same period (Gallagher et al.,2008).” (International Journal of Business and Social Science,…show more content…
Case study analysis forms the basis of the observational study. Data has been gathered from secondary sources like research papers published in eminent journals, corporate annual reports and articles written by renowned authors on various websites. Organizational culture of three successful companies IKEA, Walmart and Tata Motors has been highlighted. The paper focuses on determining how these three companies foster and maintain their culture and how their culture plays a big role towards their success. Results Case study analysis has been undertaken. Three globally successful companies across different industries (IKEA, Wal-Mart and Tata Motors) have been studied and analyzed in respect of their corporate culture. The major focus of the study is how they foster and nurture their culture to ensure long term growth and success of the company. These 3 companies as mentioned below have been mentioned in the table and broadly four parameters are considered as under:- i) Country of origin: Every country has its own culture. The country’s values, beliefs, customs are embedded in the company’s vision since its formative years. ii) History: A company cannot be analyzed without having a look at its past. It is important to know its area of operations and purpose with which they started that shaped their today’s
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