organizations focus in Customer relationship because long term relationship makes the customer became a repeated customer that causes increase in income of the company. As mentioned in principles of marketing CRM means “Customer relationship management is managing detailed information about individual customers and carefully managing customer ‘touch point’ in order to maximize customer loyalty”. (Kotler.P,2011) b. As we said earlier, customer relationship is all about what customer need and make a value
now so strong that it can take a year or two to get one, even if a customer is willing to pay the thousands of extra dollars that some dealers are tacking onto the usual list price of $15,000 or more. To catch up, the company has committed $200 million to expand production capacity to 200,000 units by 2003, its centennial year. In the meantime, the inability to meet demand is decidedly a mixed blessing. On the plus side, Harley enjoys some of the production economies that have made direct computer
COMPANY PROFILE:- Harley Davidson(HD) Motorcycle Company was established in 1903 by William Harley and Walter, William, and Davidson, who built their first three motorcycles in a shed in Milwaukee. In 1909, the company introduced its trademark bike; a 2 cylinder, w-twin engine (the fastest motorcycle at that time), able to reach speeds of 64 mph. However, a few years later the competition was becoming stiffer. At the time of World War I, the demand for United States bikes overseas grew tremendously
perceived value to the members as a token of appreciation for their loyalty to the organization. In addition, Bolton, Kannan, and Bramlett (2000) stated that when customers involve in the loyalty programs, the perceived benefits they receive will lead to their loyalty. For that reason, the benefits of customer loyalty program can be divided into two; hard and soft
specified period of time and later maintained on a continuous basis. Similar analogy applies to brand building, e.g., the marketer should develop, innovate, nurture and add value constantly in relation to changing needs and wants of the ultimate customers. A common misconception is that brands are basically built by advertising. It is true that TV advertising in its early days was the most effective brand-building tool. There were very few TV stations and people watched the comedies, dramas, and