Harley Davidson: The Principles Of Customer Relationship Management

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a. All organizations focus in Customer relationship because long term relationship makes the customer became a repeated customer that causes increase in income of the company. As mentioned in principles of marketing CRM means “Customer relationship management is managing detailed information about individual customers and carefully managing customer ‘touch point’ in order to maximize customer loyalty”. (Kotler.P,2011) b. As we said earlier, customer relationship is all about what customer need and make a value for that. Harley-Davidson making the relationship with customers in long-term why because they make the value form them in many ways. One and most important that before you buy they want to make sure that the one you chose is suitable…show more content…
There are five concepts which organizations use it in their marketing activities the production concept, product concept, selling concept, marketing concept, and societal marketing concept. The production concept when the consumers will favor products that are available and highly affordable. so management should focus on improving production and distribution efficiency. The product concept means that consumers will favor products that offer the most in quality, performance, and interesting features so the organization should work in product improvement .When consumers will not buy enough of the organization's products unless it undertakes a large-scale selling and promotion effort it’s could selling concept. Mostly in selling concept companies their aim is to sell what they make rather than make what the market wants. The marketing concept focusing in achieving organizational goals depends on determining the needs and wants of target market and delivering the desired satisfactions for the consumers with more effectively and efficiently than competitor do. The societal marketing concept should understand the needs, wants, and interests of target markets. It should then deliver superior value to customers in a way that maintain or improves the consumer's and the society's wellbeing concept over looks possible conflicts between consumer short run wants and consumer long run welfare. In my opinion marketing concept describes the best Harley- Davidson as marketing strategy…show more content…
Undifferentiated marketing targets the whole market with one offer for example water it is used for everybody. Differentiated marketing targets several different market segments and designs separate offers for each. For example babies clothing its only produced for babies. . Differentiated marketing Goal is to achieve higher sales and a stronger position and its More expensive than undifferentiated marketing. Concentrated marketing targets a large share of one or a few smaller segments or niches. For example sport shoe its only for people are playing sports. I think the best strategy is Undifferentiated marketing strategy because it is don’t much knowledge and its used by all the consumers
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