Gerber Persuasion

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This ad uses peripheral route to persuasion by using the power of babies. In this ad an adorable baby is taking her first bite of Gerber's oatmeal cereal. Gerber is a company that has been around for many years and is commonly known for there baby food. Since Gerber brand has been around for years, it’s a brand people can trust. This ad is also uses classical conditioning. On every Gerber product there is a logo of a baby’s face. When people see ad they they know its Gerber and believe that it trustworthy due to years of crediblity. On the left side of this ad in enlarged text has the words, "She made the first bite #Aborbs. You made it #Supernutritious." This ad uses the affective and behavioral attitude components. This ad plays on consumers’

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