Examples Of Price Discrimination

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"Firms with market power set prices with the basic objective of capturing consumer surplus and converting it into additional profit for the firm and this goal can be achieved using price discrimination." Pricing methods of both the Airline and Communication industries are observed while using a firm as an example to have a better understanding of how several strategies are implemented due to the increasingly sophisticated price discrimination techniques which are employed by the different firms in the industries A more in-depth examination and analysis of the industries would be shown in the later part of the report. With this report, we will explore the strategies adopted by the industries and how these strategies can benefit the producers,…show more content…
By doing so, the variable pricing of the firm enables the firm to maximize it's market share as the incremental revenue earned from each additional unit sold equates to the price paid for the same unit. The graph shows the additional profit from perfect price discrimination when it is applied instead of using a fixed price strategy. By applying the first degree price discrimination, the firm would produce more due to the higher demand as the flexible pricing would bring in customers who have had a lower reservation price than the fixed price if it was…show more content…
Due to the economies of scale, the marginal and average cost tends to decline with the greater output quantity which can be seen from the graph below. With this form of price discrimination, the producer is able to create a win-win situation for both ends. (Pindyck, Robert S., and Daniel L. Rubinfeld. 2009. Microeconomics. Upper Saddle River, N.J.: Pearson/Prentice Hall.) One of the many telecommunication firms which practice second degree price discrimination would be Singtel. Singtel comes up with discount for family bundles such as the Singtel Circle. By creating the Singtel Circle, the consumers seemingly can make additional savings as they can enjoy discounts when a whole family were to be getting a mobile package from Singtel. However, this 'additional savings' come from the economies of scale which have been extended from the producer to the consumers when more consumers are using the same telecommunication service provider. The Airline industries practice second degree price discrimination through its sale of tickets to bulk buyers such as travel agencies. The prices of buying a bundle of tickets is significantly lower as compared to individuals buying a single
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