Step 3: Identify and profile segments Customer Profile 1 (Demographic) ⦁ Female ⦁ First time buyers aged 13-25 ⦁ Live in suburbs or in cities and tend to spend time on regular outdoor activities ⦁ Come from middle to high income households Key Consumer Needs ⦁ Continued use and running cost ⦁ Tend to be new in making personal purchases and do not have access to funds to cover the high costs of purchase ⦁ Concerned about personal hygiene ⦁ Safe use ⦁ Possibly on a budget ⦁ Performance, reliability
strong relationship with suppliers and partners. And also It flies to 71 destination in 34 countries. Therefore, they have low barriers of market entry. Weaknesses The weaknesses of Thai Airways are lack of diversification between small and medium cities sized of Thailand and also the numbers of international routes are restricted. So, the market share growth is less due to intense competition from other international airlines. Thai Airways also have weak performance of mail and freight divisions
MHRM-16-R-36 Yousaf Hafeez MHRM-16-R-42 Rabiya Khalid MHRM-16-R-20 Rimsha Abid MHRM-16-R-03 Table Of Content: Executive Summary……………………….. Page 4 • Mission • Vision Current Market Situation……………….. Page 5 Service Review……………………………….. Page 6-7 SWOT Analysis………………………………. Page 8-9 • Strength • Weakness • Opportunities • Threats Objective and Issues……………………… Page 10 Positioning……………………………………. Page 10 Strategy………………………………………… Page 11 Marketing mix strategy…………………. Page 12-13 • Pricing • Distribution
MARKETING MAKETING PLAN UNIVERSAL BUSINESS SCHOOL Blake John Gonsalves Student Id- st20060682 Module- 7003 Instructor: MR BIBHAS B. 9 MARKETING ACTION PLAN 23 10 BIBLIOGRAPHY 24 1. EXECUTIVE SUMMARY Bee’s Tees is a new business in the area of custom t-shirt printing. Bee’s tees will allow their customers to print their own designs on t-shirts (front/back) or anywhere they would like it. Bee’s tees will over a wide choice of styles in the printing process from screen printing to direct
Smart Global marketing objective From pestl, swot and five porter analysis we can say that the company will find difficult in first stage as the market will be new for company. But Greece is in crisis so the government will allowed more foreign investor to invest.as FDI allowed to work in Greece but due to crisis there is negative sign of investor but the current situation of FDI is improving as many countries is supporting. The main mission of the company how to influencing the people about the
Internal Audits 3.0. Organizational Resources/Capabilities/Competencies Assessment 4.0. SWOT Analysis Table Strength 1. Strong Brand Image. 2. Strong market leadership for a wide range of Products & Services. 3. Strong Financial Performance for Research & Development. 4. Strong Brand Loyalty by its Customer. Weaknesses 1. Expensive Products. 2. Apple’s products & services are incompatible with others. Opportunities 1. Expend current distribution network. 2. Rises of demand for smartphones and tablets
Introduction Design of service and product is important as customer satisfaction is based on it. Hence, the decisions are taken based on the effect of the operations and the success of the organisation. Planning of capacity and the selection of process affects the product system ability for customer satisfaction and deforming. Various responsibilities and activities of service and product design are to transform the needs of the customers into a final product, refining the present services and products;
perform multiple analyses on Accenture as a business entity that uses its unique set of resources, activities and capabilities that forms the basis of firm’s strategy. For this I have done the External environment analysis, internal environment analysis, SWOT analysis, competitor analysis. Also how it has tackled the dynamic external/internal environmental conditions effectively and its response to it and how Accenture has been able to decide on its strategies. I also captured the history, background
COMPANY REPORT STARBUCKS MARKETING ANAIYSIS BBA-IB Batch 2012-2015 Amity International Business School (AIBS) Amity University FACULTY GUIDE: PROF. V.P KAKKAR MADE BY: SHEETAL BUDHIRAJA A1833312032 CERTIFICATE OF ORIGIN This is to certify that I, Ms Sheetal Budhiraja, a student of Under Graduate Degree in BBA (2012-2015, Amity School of International
employees” at Crowne Plaza, Electronic City, Bengaluru BY AZHAR AHMED 1PE13MBA12 Submitted to VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELGAUM In partial fulfillment of the requirements for the award of the degree of Internal Guide External Guide Dr.J.Shanthilakshmi Mr. Shashank Damodara Associate Professor Asst.Manager HR Under the Guidance of Department of MBA PES INSTITUTE OF TECHNOLOGY-Bangalore South Campus, Electronic City, Hosur Road, Bangalore – 560100 2013-15