Swot Analysis Of Marketing Management

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Final Project Report 10/03/2017 Friday Submitted To: DR ALI REHMAN Institute of Administrative Sciences, University Of The Punjab, Lahore, Pakistan. Submitted By Hafiz Ali Iqbal MHRM-16-R-47 Muhammad HammadJaved MHRM-16-R-36 Yousaf Hafeez MHRM-16-R-42 Rabiya Khalid MHRM-16-R-20 Rimsha Abid MHRM-16-R-03 Table Of Content: Executive Summary……………………….. Page 4 • Mission • Vision Current Market Situation……………….. Page 5 Service Review……………………………….. Page 6-7 SWOT Analysis………………………………. Page 8-9 • Strength • Weakness • Opportunities • Threats Objective and Issues……………………… Page 10 Positioning……………………………………. Page 10 Strategy………………………………………… Page 11 Marketing mix strategy…………………. Page 12-13 • Pricing • Distribution • Promotion •…show more content…
Niswan is an Arabic word related with the women and we are offering our service only to the women. NISWAN is utilizing the latest technology and equipment to facilitate convenient, enjoyable and fully secure travel. The company has tailored its product and services to meet customer needs. In light of changing the marketing dynamics, the company recognizes the need to be innovative and constantly working towards building long lasting relationships with the clients. Our philosophy is one that’s emphasizes service, and a realization that effective communication is a key component in our business the company also realizes that, in a competitive environment, flexibility and professionalism maintain that leading edge.(http://www.slideshare.net/MohannadAlMarar/cab-business-plan,http://www.bplans.com/taxi_business_plan/executive_summary_fc.php) Mission Statement: The mission of NISWAN Cab Services is “To offer dependable and safe travel administrations and comprehension ladies needs and giving them the security is our first need”
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