Disney Racial Stereotypes

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For example, the release of the Toy Story film coincided with the release of Toy Story related merchandise. In the case of Disney’s Aladdin, the film’s underlying themes of “Arabian barbarity” are taught to children. Not only are children exposed to racial stereotyping in Disney’s films, but they are also targeted by the merchandise resembling characters in the films. According to Michael Eisner, former CEO of Disney, however, Disney films are created “purely for entertainment”. Even if Disney’s films do not intentionally promote racial stereotypes there can be no doubt that Disney’s targets children for marketing. Disney first creates a market by releasing a popular film. Then, Disney creates film merchandise to take advantage of the film’s

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