Deezer Case

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Deezer is the newest music subscription to hit the market. Deezer was born in 2007, a native of France. Since its conception, Deezer has sold over 16 million monthly listeners on its service. Of that number, five million are paying subscribers. What this means is that Spotify has competition. Spotify has double the amount of paying members than Spotify has. This number is due to change when it hits the US. The company's design will allow anyone to use an unlimited amount of music for a small fee that's paid monthly. Right now, Deezer is in 182 countries. That's amazing considering there are less than 200 nations. If you don't have a label to be a part of Deezer. You can still get your music played on Deezer. You can even offer…show more content…
The United States is the largest market by far for the music industry. There are numerous of other programs like Spotify and Soundcloud, however, Deezer dares to be unique. It would be typical to operate a clone to their programming. Deezer's not your ordinary service. Chief Executive for Deezer in North America, Tyler Goldman, said what would be crazy is do the same thing they did and receive little results. However, Goldman would not comment when asked how much of an impact Deezer has made since connecting with the third parties. He did say that the difference was “relative to what other services have already...”. The fact that he's not talking, speculation would have it that the numbers are not what he expected. Although it's only been a few weeks, the numbers should climb. Companies such as Amazon, Apple and Google participated in the start-up, Spotify, however, the anticipation of Spotify did not measure up to everyone's expectations. Spotify is valued at $371 million. While it sounds impressive, it's only 17% of the 2.2 billion they reported from digital…show more content…
One of its partners is Sono speakers. Following is the Bose company, a legend in the speaker industry. Deezer and Sono have teamed up to offer “Elite” packages for half the regular price for a year's subscription. This will allow the listener to stream music at a reasonable price. A Premium Plus package offers a month to month service at a lower price ($4.99) for those who enjoy Bose SoundTouch and SoundLink. This is at half the price of the regular rate of $9.99. As music subscribers sign up, the amount continues to rise from the 30 million current users. However, the same number suggest that they are not happy about paying for music or about the services the subscription offers. Deezer offers a different way to pay for records, downloads or CDs. Goldman went on to say that Deezer will schedule a bunch of sub-segments over the next year with the intent to release to the public. The plans are to launch in extremely large groups, rather than flood the country all at one time. This campaign will be different and larger than with Sono and
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