Corporate Communication Skills

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Skills and talents of a Corporate Communicator :- Before get started with the key role of a Corporate Communicator, we must know the communication process in a corporate sector. Now a day's, corporate sector means all business hubs including private banks, it is mainly known as business sector. If we look into the word 'communication', it implies that it is the imparting or exchanging of information by speaking, writing, or using some other medium. So in all Corporate Communication is a total communication activity generated by a company, body, institutes to its public(s) in order to achieve its planned objectives. It is a set of activities involved in managing and pushing all internal and external communication. It is the communication…show more content…
The department usually oversees communication strategy, media relations, crisis communications, internal communications, reputation management, corporate responsibility, investor relations, government affairs and sometimes marketing communication. The person running the department is the chief communications officer of the firm, and reports directly to the chief executive officer in many of the top global organisations due to the critical importance of the function today. Corporate Communication builds strong business relationship which helps in competing with other rival organisations. Above all Corporate Communication is essential to maintain internal and external coordination and it will help the company to protect their brand image. The Corporate Communication involves various components and that is as follows…show more content…
1) Differentiation :- In today's highly competitive market, brands need to have a clear differentiation or reason for being. What they represent needs to stand apart from others in order to be noticed, make an impression, and to ultimately be preferred. 2) Relevance :- Brands need to connect to what people care about out in the world. To build demand, they need to understand and fulfil the needs and aspirations of their intended audiences. 3) Coherence :- To assure credibility with their audiences, brands must be coherent in what they say and do. All the messages, all the marketing communications, all the brand experiences, and all of the product delivery need to hang together and add up to something meaningful. 4)Esteem :- A brand that is differentiated, relevant and coherent is one that is valued by both its internal and external audiences. Esteem is the reputation a brand has earned by executing clearly on both its promised and delivered
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