Clorox Acquisition

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The Clorox Company has had incidents where they waited too long to tackle problems. For example, years ago The Clorox Company acquired the Moore and Domani frozen food business. The company put a considerable effort into keeping this company alive. It, “accounted for 10 percent of company sales” and “24 percent of its workforce”, yet it accounted for none of the corporation’s profits (“The Clorox Company History”). The reason for decreasing profits or no profits at all was that the frozen food industry was something they had never done before. The acquisition also did not go well with their portfolio, and it was not part of the overall vision for Clorox. It may have gone well with the motto to make everyday life better since frozen food is…show more content…
Clorox waited to the point where the failed acquisition was shown in the stock market. Their stocks had fallen to $2 because stockholders were upset with the profit loss, and shortly after the corporation sold the frozen food business to Ore-Ida Foods Inc (Schusteff, Salamie & Gale). It was not the first time The Clorox Company had to sell their mistake last minute, since they also had to sell their acquisition of a restaurant equipment business weeks before the Domani incident (Schusteff, Salamie & Gale). If Clorox Corporation would simply think ahead and deal with present as well as future problems, the issues could be solved with grace and easiness. Waiting till the last minute and rushing to get rid of hurtful acquisitions shows weakness, and only hurts the company more. Clorox’s inability to have noticed instantly or their avoidance of the vision issues with Domani and the restaurant equipment company shows how they need to implement Machiavelli. If they would apply Machiavelli’s ideas, the public would see an increase in stability, vision, and…show more content…
Machiavelli states, “Nothing brings a prince more prestige than great campaigns and striking demonstrations of his personal abilities. In our own time we have Ferdinand of Aragon, the present king of Spain. He can be regarded as a new prince, for fame and glory, the first king of Christendom” (71). For a prince, this idea is simple. A prince must always campaign himself to have a name that is well known amongst the people. A prince will rise with popularity if he shows his strength, intentions, and gives hope to the public. Moreover, a leader who campaigns results, and their image to the best of his/her abilities is one who stays in office. Similarly, for businesses it is crucial to campaign or advertise new products, and their mission to show the public their existence. If not, the public will perceive them as a weak, and incapable corporation. Or worse, no one will know they exist. Gaining customer loyalty is part of having a business, and this is primarily done through campaigning or

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