Challenges Women Entrepreneurs

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ABSSTRACT: Women entrepreneur is any women who organizes and manages any enterprise, especially a business. Women entrepreneurs who engage themselves in business due to push and pull factors which encourage women to have an independent occupation and stand on their legs. A sense towards independent decision-making of their life and career is the motivational factor behind this urge. Saddled with household chores and domestic responsibilities makes the women to get independence. Under the influence of these factors the women entrepreneurs choose a profession as a challenge and as an urge to do something new. This study is about women entrepreneurs who own and manage small business. The main objective of this study is to identify the challenges…show more content…
Its importance and significance is due to the fact that small businesses are the fundamental basis for building a competitive environment, as well as the basis for fast satisfaction of consumer needs; it serves as an effective tool for resolving social and economic problems both at national and regional levels. The experiences the women entrepreneurs have in running their businesses include such problems as lack of enough capital, difficulties in transportation and marketing, the perishability of some commodities and competing demand related to household chores, difficulties in licensing procedures, finding staff with the right skills, willing to work for a small firm can be a problem. This study helps to reveal the challenges faced by women entrepreneurs and the supports given by the government and NGOs. OBJECTIVE OF THE STUDY: i) To find out the problems/ challenges are facing small- scale women entrepreneurs in Chennai. ii) To find out the measures have been put in place by the government and other institutions to assist such small-scale women entrepreneurs. iii) To give suggestions to improve small-scale entrepreneurs in…show more content…
Hirsch and brush (1986) described the typical women entrepreneur to be about 35 years of age when she start her business. It appears in this age due to the economic pressure. Demand and more leisure time as their children are growing. 42%of women interviewed belong to the low income level that is 1500 -3500 Rs. And only 20% women are above 7000Rs. ii) The data shows that economic needs are the essential factor for the women to enter into the entrepreneurship. On the other hand women with small families enter into this type of entrepreneurship. Educational status does not influence women in seeking this type of entrepreneurship (Rani, 1992) Majority in this was 38% which are belong to only SSC passed women. Only 9% women were illiterate which very low % in total is. 23% were only intermediate and 27% were only graduate. The data shows that only 3% women were post graduate, it means that higher education does not affect the interest of women in this

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