Spongebob Target Audience

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Table of Content Num. Content Page 1 Abstract 2 Summary 3 Marketing Strategy: Company Background Brief History Target Market Product Position and Positioning 4P`s Value Added Product Other Product Marketing Issues Company Strategy 4 Reference Abstract The purpose of this project is to introduce our group's conceptual design about SpongeBob animation series in the market. We had used the marketing concept that is the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product. Besides, we used the internet sources such as Google in our marketing research while carrying out our project to research about what is the needs of the customers from the product and…show more content…
Nickelodeon, after all, targets most programs to a core demographic of 6 to 11 years old. SpongeBob Square Pants has 56.1 million monthly viewers, while media tracker had found 13.3 million viewers from 9 to 14 years old and 18.6 million from 18 to 49 years old category. Hence it was not surprising, SpongeBob Square Pants was rated among the most-watched animation series by children. This series was also popularity for its preschool set. Given that SpongeBob appears on thousands of licensed products designed for toddlers and pre-schoolers, including bedding, sippy cups, and footed pyjamas. Besides, the famous fast food restaurant McDonald’s and Burger King have promoted the series by giveaway SpongeBob toys in their Happy Meals and Kids Meals. These efforts was made to target parent audience. SpongeBob is also one in a long line of cartoons that is designed to appeal to adults as well as children. The animation has included lots of absurd way underwater life represented situations and plentiful marine biology inner jokes which most children would not understand. Hence, SpongeBob was an animated series which has unisex target audience and loveable by different ages level audience from young children until

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