supplement personal selling, advertising and publicity. Promotion helps the trader and sales force to represent the product to the consumers in an effective manner and induce them to buy.” (p. 42). According to Kotler and Armstrong (2014), promotion mix is the precise combination of promotion tools that the company uses to convey customer value winningly and to form customer relationships which consists of five major promotion tools namely advertising, sales promotion, personal selling, public relations
Consequently, small businesses can stress their fixed marketing resources where they expect good results. A direct marketing campaign possessing a clean-cut promise to action can assist establishments to foster the sales with present customers, enhance customer loyalty, reconquer former clients and give fresh business. Direct marketing can be assessed and quantified exactly. The organizations can examine results to determine the most responsive target audience. The
According to Hitt, Ireland and Hoskisson (2016) differentiation is the action done to produce goods or services that are viewed by customers as being different yet important to them. Schermerhorn (2009) adds that differentiation pursues a competitive advantage through uniqueness and it also depends on the customer’s perception. Palepu et al. (2007) concur that the differentiation process should be at a suitable cost to customers. eBay exercised their differentiation strategy in various ways in order to
Fresh Direct Case Study Report FRESH DIRECT www.freshdirect.com Online Grocery Market BACKGROUND /HISTORY In this essay, I am discussing FreshDirect which is an online grocery that conveniently sells and delivers fresh foods and popular household items, to make sure that, residents of the New York City region. This online grocery market provide organic, farm-fresh produce than most of the market places. It covers most of Manhattan and certain parts of The Bronx, Brooklyn, Queens, Staten Island and
It is usually prepared annually or quarterly. The master budget is really a number of sub budgets tied together to summarize the planned activities of the business. The format of the master budget depends on the size and nature of the business. Advantages of Budgeting Types of Budgets: Operational Budgets:
to find out whether the soup base could sell well in Canada or in Indian market. Selling is to provide Chinese people who lived in Canada or India can also enjoyed the joy
statement) Advantages and Disadvantages of Absorption Costing Advantages Disadvantages Absorption costing includes an element - Not as useful in short term decision of fixed overhead in inventory values. making as marginal costing. Analyzing under/over absorption of - May provide less accurate basis for overhead is a useful exercise in controlling calculation of selling prices where
concerned and becomes the heart of competition for an organization (Porter, 1985). It is one of the most important aspects to improve organization of distribution system and performance for the firm. Distribution Channel is a Sustainable Competitive Advantage Strategy: Due to the rapid development of technology, it is not too difficult
Rahim’s grocery store is engaged in selling goods to customers in a B2C(business to consumer) relationship ietransactions are conducted directly between the company and consumers who are the end-users of its products or services.The chance for sale will occur, only if the customers visit the
costing information (“What are the advantages of cost classification?”, 2012). There are few advantages that cost classification would assist the management in decision making. Management would be benefited from cost classification by ascertain cost of goods manufactured and eventually sold (Qureshi, 2009). Costs