Walt Disney Essay

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1.1 INTRODUCTION OF THE ORGANISATION The Walt Disney Company has been well-known in the field of family entertainment for more than nine decades since its introduction in October 1923 by Walt Disney and Roy O Disney (The Walt Disney Company, n.d.). It still continues to proudly provide quality entertainment and is still recognised by most people to be the top entertainment brand in the world. 1.2 VISION & MISSION VISION: Robert A. Iger, currently the Chairman and Chief Executive Officer of the company, has his strategic vision for Disney. He focuses on three fundamental pillars. Firstly, to generate the best creative content possible, secondly, to foster innovation and utilise the latest technology and lastly, to expand into new markets around

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